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Category Archives: Black Friday
Spending will increase for Back to School needs in 2015: The annual Back to School Shopping Survey from FatWallet asked American parents what’s #1 on their shopping lists, their kids shopping lists, how much they’ll be spending this year and where they plan to shop during Back to school sales. Parents also shared opinions on when they thought students should have their own laptops, tablets and smartphones and when to find the best deals.
Back to School Laptop Deals Get A+
In a complete change from last year’s survey, parents rank back to school sales as the best time to find deals on laptops and tablets, over Black Friday deals and Cyber Monday deals.
The experts here at FatWallet would tend to agree with them–while holiday offers some tantalizing price drops on select older tech products with some laptops sinking to the $200, July and August tend to bring sales on higher quality laptops and desktops offering as much as $500 off. Parents overwhelmingly agree that laptops are the best suited computer device to help students learn and succeed.
Full Survey Results (*TNS Global):
9 in 10 parents will spend the same or more this year on back to school.
Q: How much do you plan to spend on school related supplies and products this year?
- 27% – More than last year
- 62% – Same as last year
- 11% – Less than last year
8 in 10 parents will buy new apparel for their children this year for school.
Q: Which back to school shopping items are you planning to purchase this year?
- 20% – Laptop, tablet or computer
- 77% – School Supplies
- 80% – Clothes and shoes
- 15% – Smartphone/Cell Phone
- 41% – Textbooks
Note: Last year, supplies slightly outranked clothing and shoes, while this year the need for laptops has risen 33%.
Mobile shopping on the rise for back to school, up 700% from 2014.
Q: How do you plan to shop for school related supplies and products this year?
- 37% – Online Retailer Sites
- 16% – Online Coupons/Cash Back Sites
- 7% – Mobile Shopping App (only 1% in 2014)
- 91% – In Store
Swag still rules the the school for students of these parents.
Q: Which of the following items do you think kids “want” most for starting school this year?
- 13% – Laptop
- 9% – Tablet
- 16% – Smartphone
- 13% – School Supplies
- 41% – Clothes and Shoes
Note: According to parents, more kids want laptops than last year, up nearly 100% (7% in 2014).
Nike is front-runner for brands parents say kids ask for the most for school.
Q: Which brands do kids ask for the most for school?
- 41% – Nike
- 31% – Apple
- 22% – Under Armour
- 19% – American Eagle
- 18% – Levi’s
- 17% – Converse
- 16% – Forever 21
- 15% – Samsung
- 12% – Adidas
- 6% – Pacsun
Note: Parents think kids want Apple brands twice as much as they want Samsung.
7 in 10 parents say students need their own laptops and tablets for school..
Q: As a parent, what age group does it become more helpful for students to have their own laptop or tablet?
- 5% Grade School (K-5)
- 27% Middle School (6-8)
- 47% High School (9-12)
- 20% College
- 1% Wait to buy their own
2/3 of parents say laptops are best suited to help students learn.
Q: Which product is better suited to help most students with their school work?
- 65% – Laptop
- 14% – Tablet
- 12% – Desktop Computer
- 2% – Smartphone
Back to School sales grade higher than Black Friday for laptop and tablet deals.
Q: Which sales event is most likely to have the best deals on a new Laptop or Tablet for a student?
- 37% – Back to School Sales
- 31% – Black Friday Sales
- 10% – Cyber Monday Sales
- 4% – December Holiday Sales
- 6% – After Holiday (or New Years) Sales
Note: 13% offered that other sales have better deals than the bigger holiday sales events.
2/3 OF PARENTS SAY IT’S PRACTICAL FOR TEENS TO HAVE A SMARTPHONE
Q: As a parent, what age group does it become practical for students to have a Smartphone?
- 3% – Elementary (9 or younger)
- 16% – Pre Teen (10 -12)
- 38% – Early Teen (13-15)
- 34% – Late Teen (16-18)
Note: Only 7% said students should wait and buy their own smartphones, down form 16% in 2014.
Note: *The national survey conducted online by TNS on behalf of FatWallet.com in June 2015 was fielded among 1,000 adults ages 18 or older, 50/50 male/female.
Word is out in mass of Amazon’s Prime Day tomorrow, celebrating 20 years of online retailing (starting Wed. July 15 at 12:oo am PT). Today Amazon leaked a teaser list of deals as claims of this event being bigger than Black Friday reverberate, but will the Black Friday deals (in July) be better than Black Friday? Walmart is firing back on the “prime” recruitment day with a Dare to Compare campaign of Rollbacks and a lower shipping threshold of $35, while other retailers are expected to jump on the opportunity to steal some of the attention (…let Free Shipping Day in July begin!).
Actually, the slew of current summer clearance and July sales feature pricing that beats Black Friday and discounting that rivals last years Cyber Monday deals. Perhaps one smart way to approach Prime Day would be with one eye on Back to School needs, getting some shopping out of the way while taking advantage of prime savings on things like student laptops, tablets and clothing. If you do test Prime Day, don’t forget to add Amazon cash back from FatWallet when available for extra savings, or dare to compare other cash back from more than 1,600 stores – every little bit adds up.
Comparing Amazon Prime Day (leaks) with 2014 Black Friday deals:
• Fire HD 7, $60 off – Shopko offered the Kindle Fire HD 7 w/8GB for $109.99 last Black Friday.
• Fire HD 7 Kids Edition, $60 off – Toys R Us has this product for $189 today and Meijer offered the Kindle Fire HD 6 Kids Edition for $149.99 +$30 coupon last Black Friday.
• 40-inch 1080p LED TV $115 – Target gets kudos for the lowest priced 40″ HDTV on Black Friday with their doorbuster at $119 last holiday season.
• Brand-name 32-inch Smart HDTV under $200, if Seiki is indeed a brand name then TigerDirect steals the lowest price on a 32″ Smart HDTV on Black Friday at a ridiculous $140.
• 50-inch 4K TV bundle, under $1000 – the vague details here make this difficult to compare, but there were a few 50″ 4K TVs under $1000 last Black Friday including a Seiki 50″ 4K for $400 from Tiger Direct and Best Buy has a 55″ Samsung 4K for $900.
• Bose headphones at the lowest price ever on Amazon – for reference, Abt Electronics offered Bose SoundTrue headphones for $150 last Black Friday.
• Chromebook laptop, only $199 – Best Buy offered an Acer 11.6″ Chromebook for $150 last Black Friday.
• Over 50% off two Nikon COOLPIX cameras – Best Buy offered the Coolpix L830 deal with 16MP +free memory card and bag for $169.99 last Black Friday
Other Prime Day deals from Amazon’s announcement today include:
Highly rated binoculars, under $120
Two security camera-kits, $279.99
K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
iRobot Roomba Pet Vacuum Cleaning Robot, under $300
Husqvarna mower, under $300
40 lightning deals on DVDs up to 75% off
Up to 50% off any of the Harry Potter books
Save more than 70% on the Divergent Series Complete Box Set of books
Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
Save up to 50% on select tools for the DIY auto enthusiast
Connected Car and Scan Tool products starting at 60% off
Road-trip-ready automotive products starting at 50% off
Save more than 50% on Drinkwell Platinum Pet Fountain
30% off select clothing, shoes, jewelry, watches & more
60% off Amazon Elements Baby Wipes with code ELEMENTS60
Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
Prime Now will also offer deals in the six cities where the service is offered
MEDIA CONTACT: Email us for additional Black Friday insights, interviews (we SKYPE) and in-depth shopping data, tips and trends.
Comparing the top 10 TV Deals from Super Bowl sales and Black Friday
Consumers can save an average of 20% during retailers’ Super Bowl sales in January, but they may save even more during Black Friday sales events. That said, those TV doorbusters aren’t always the most full featured TV models, while the TV deals we see in January are focused on selling TVs that will provide an awesome sports viewing experience. So, depending on budgets and individual needs, the debate on which TV deal is better is going in to overtime.
It’s hard to know when to buy a TV. There are TV deals posted in FatWallet’s Hot Deals forum every day of the year, and the majority of those need be good ones, or that savvy community will call it out…quickly. FatWallet’s annual TV Buyers survey reports that 1 in 4 will buy a new TV in 2015 and of those, Black Friday is when they are most likely to buy, but Super Bowl ranked 2nd best time to buy a TV (NOTE: 2014 survey ranked Super Bowl #1). Read more
(PRNewswire) Jan. 20, 2014 — FatWallet.com, where millions of online deal hunters go to stack coupons with cash back, announced results from its 2015 TV Buyer Survey* (TNS). The survey reports 26% said they will purchase a new TV this year (38% under age 30) and only Black Friday ranks higher than Super Bowl sales when asked when they’re most likely to make a TV purchase. The survey also reveals that their purchasing decisions are influenced most by price (45%), and 1 in 4 now stream the majority of their TV programming.
For those that said they will purchase a new TV this year, survey results include:
With one quarter of Americans stating they choose to stream their TV programming over cable, or other available options (antenna, DVD/Bluray, etc), the T-commerce revolution seems to be in full swing, especially with so many choices and options for consumers to send TV and movie content to their big screens. It would be a mistake to not have these choices to consume media on a TV set. With smart TVs and streaming media devices in high demand, and availability, many of us have several streaming options on our TVs. How many of you have a smart TV, a smart Blurry player, a Roku or Apple TV and an Xbox One all hooked into one TV?
It’s no wonder that the new infographic below, displaying results from FatWallet’s annual TV Buyers survey by TNS (see full results, and 2014 results) reveals nearly one quarter (24%) now stream the majority of their TV content (43% of those under age 30). Read more
Consumers expect to spend more money during December sales than on Black Friday, Cyber Monday, Free Shipping Day or any other sales event this holiday.
A new national Holiday Spending survey from FatWallet.com found that American adults plan to spend more money during December sales than on Black Friday Deals or shopping on Cyber Monday and Free Shipping Day. The infographic below reveals how consumers are planning to spend money this holiday season, what they are most likely to purchase and whether they will spend more, the same, or less on items they need for holiday activities. Results from its 2014 Holiday Spending Survey (*TNS Global) and Infographic. Compared to last year, 63% said they plan to spend (overall) the same this holiday season, while 15% said more and 22% said less. They also said they plan to spend slightly more money during December sales than on Black Friday, and 77% will spend the same or more on holiday gifts, compared to last year. “Consumers now expect to get more for less and recognize the opportunities to save money when they spend it, especially on gifts,” States Brent Shelton, FatWallet Shopping Expert. “The smart shoppers will add increased holiday cash back to these deals bring the biggest savings of the year.”
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On NOV 3, 24 hours before the official release, Walmart announced that it will offer Call of Duty: Advanced Warfare (Day Zero Edition ) at 12:01 a.m. local time in more than 3,600 stores for $59.96. In addition, the giant bigbox retailer is now selling certified, pre-owned video games in 1,700 stores, adding to the video game trade-in program started in March.
Online shoppers can combine Walmart deals with FatWallet cash back, including new Call Of Duty: Advanced Warfare game purchases that will be available for free same-day pickup on Nov. 3 or 4. Read more
While we wait for the 2014 Black Friday ads to start leaking, retailers are wasting no time kicking off holiday sales (even in October). The term “EARLY” stacks well for consumers this year, and aligns nicely with FatWallet’s Black Friday Predictions.
SO WHY SHOP EARLY? Early sales will be the lead for “What to Buy in NOVEMBER” and smart shoppers will rejoice by taking full advantage of retailer member perks like gift card bonuses, added rewards and early access to doorbusters. Early holiday shoppers also get best selection of hot items and products retailers want to move, like previous version tablet and iPad deals, HTDVs, toys and video games, with several ways to stack discounts (free shipping, coupons, cash back sales) to possibly, run the early sale price below what we’ll see come Thanksgiving Day (the real Black Friday kickoff). Read more
(Newswire) 2014 Black Friday ads are sure to focus on tech products, featuring creative ways to discount new iPad Air 2, iPhone 6, Samsung Galaxy Note 4 and a slew of other new android tablets, smartphones and accessories. The bigger buzz may just be the fact that Amazon and many other big retailers will be offering exclusive early access to Black Friday deals and doorbusters, clouding early store openings and why shoppers should even go to the store.
With these new smartphones and tablets already available, weeks ahead of pre-Black Friday sales, FatWallet is forecasting the biggest discounting ever on consumer electronics, mobile devices and accessories from earlier versions and models. Smart holiday shoppers will keep an eye out for a record number of Black Friday clothing deals, and increased store-wide discounting from fashion brands like Levi’s, Nike, AERO coupons and Kate Spade. Many of these 50% or better with free shipping (if purchase qualifies), will extend beyond Thanksgiving weekend, making for some of the best Cyber Monday deals.
Predictions details: Read more