Category Archives: Consumer News

Valentines Day Spending Keeps Coming Up Roses [INFOGRAPHIC]

Americans shelled out nearly $19 billion in 2015 for Valentine’s gifts and celebrations. Traditionally, Valentine’s Day sales are led by flowers, chocolate and jewelry, but many folks spend money on a variety of other things, including their pets. The world consumes a whopping 7.2 million tons of chocolate each year (Statista), and a good portion of that is purchased in heart-shaped boxes. More recently, we’ve seen a market for smart tech as Valentine’s gifts, especially smartphones and wearables. If this trend continues, expect Valentine’s spending to easily exceed $20 billion in 2016. You can find deep savings for those on your shopping lists at FatWallet’s annual Valentine’s Deals.

Two Dozen Valentines Day Spending Fun Facts and Stats:

Valentines Spending 2016 IG blog

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*24 Fun Facts for Valentines Day Spending (see full infographic):

  1. Half of Americans will buy candy to the tune of $1.7 million
  2. More than 36 million heart-shaped boxes of chocolate are sold
  3. 48% of women expect to receive chocolates as a Valentine’s gift
  4. Valentine’s Day ranks #1 for fresh flower purchases in the US
  5. 20% of all flower transactions happen during Valentine’s
  6. 1 in 4 Valentine’s shoppers will buy flowers, half are bought for spouses
  7. 250 million roses get produced for Valentine’s Day
  8. 40% of Valentine’s flower purchases are red roses
  9. Half buy greeting cards to the tune of more than 180 million
  10. Valentine’s ranks a far second to Christmas card sales (1.5 billion)
  11. 85% of Valentine’s cards are purchased by women
  12. About 1/3 will do a Valentine’s dinner and/or a movie
  13. About 1 in 5 buy jewelry as Valentine’s gifts
  14. Almost 9% of all diamond jewelry is sold as Valentine’s gifts
  15. Men outspend women for Valentine’s 2 to 1
  16. More than 1/4 will shop online for Valentine’s gifts, 1/3 of those from tablets
  17. Valentine’s shoppers spend an average of 30% more online
  18. About 1 in 5 will buy for their pets
  19. Almost half of marriage proposals happen on Valentine’s Day
  20. Almost 1/3 of Valentine’s shoppers procrastinate
  21. 40% of procrastinators believe it’s too late to find a deal after Feb. 13
  22. 38% want smartphones as a Valentine’s gift
  23. 1/2 of women that don’t receive a gift would end their relationship
  24. Tucson, Ariz. spending increases 68% during Feb. Valentine’s Day sales

*Data was aggregated from published surveys and reports by FatWallet.com. Data resources include: statisticbrain.com, aboutflowers.com, AMEX, EdahnGolan, Greeting Cards Association, Hallmark, Cardlytics, momentology.com, Ebates, Inc., Georgetown Institute for Consumer Research and National Retail Federation.

Super Bowl vs Black Friday – Best Time to Buy a TV

Infographic: When is the best time to buy a TV?

FatWallet’s annual TV Buyer Survey (*TNS) reports 26% of Americans will buy a new TV this year (that number increases significantly to 40% for those with children and 35% for those under age 30). Of those, 25% said Super Bowl sales this month (#1 choice) are the best time to buy a TV and when they’re most likely to do so, while 18% will wait for Black Friday deals (#2 choice). Almost half (46%) are planning to purchase their first 4K TV this year, and 29% say they now stream the bulk of their TV programming, which is up 21% from a year ago. More than half surveyed (55%) plan to spend $500 or more on a new TV this year, and 27% will spend $700 or more. TV buyers are split on what size TV they want as 43% lean towards mid-sized screens (40-54 inch) and 41% want 55-inch or bigger TV screens (only 5% will buy TVs 70-inch or bigger). Finally, 46% claim that price impacts their TV purchase most, while 36% said features and 18% said brand.

See all current TV Deals on FatWallet:

Infographic below reveals more TV Buyer survey results:

Best Time to Buy a TV

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Full Survey Results for “Best Time to Buy a TV” include (see official release):

Which way are you most likely to watch TV programming?

  • 64% said Cable (or Satellite)
  • 29% said Streaming Media
  • 4% said Antenna
  • 3% said DVD/Bluray

Which way are you most likely to make a new TV purchase?

  • 75% said In-Store
  • 25% said Online or via Mobile Device

Which category is most important when purchasing a new TV?

  • 18% said Brand
  • 36% said Features
  • 46% said Price

During which sales event are you most likely to make a new TV purchase?

  • 25% said Super Bowl Sales
  • 18% said Black Friday Sales
  • 4% said Cyber Monday Sales
  • 7% said December Holiday Sales

NOTE: 46% of respondents will buy new TVs during other sales events throughout the year

How much do you plan to spend on a new TV?

  • 16% said Less than $300
  • 29% said $300-$500
  • 28% said $500-$700
  • 27% said $700 or more

What size new TV will you purchase?

  • 15% said 39” or less
  • 44% said 42” – 51”
  • 36% said 55” – 65”
  • 5% said 70” or larger

Will you buy your first 4k (UHD) TV this year?

  • 46% said YES
  • 48% said NO
  • 4% I already own a 4K TV
  • 2% I already own a 4K TV and will buy another 4K TV

*The national survey conducted online by TNS on behalf of FatWallet.com in January 2016 was fielded among 1,000 adults ages 18 or older.

10 TV Deals To Make 50th Super Bowl “Golden”

4K TV Deals Offer Best Big Game Experience

TV-Deals-Super-Bowl-postTV prices continue to drop coming into January, aligning with those consumers who ranked Super Bowl sales as the best time to buy versus Black Friday TV deals (see FatWallet survey). In fact, many current TV deals are better than TV prices from November, especially 2015 4K TV models and higher quality name brand big screens featuring high refresh rates (120Hz minimum for optimum sports viewing). This is, in part, due to what’s coming post-CES, when 4K (UHD) gets a massive upgrade to newer SUHD, HDR, modular TV and a rollable OLED — “rollable” as in a 4K TV that rolls up like a big poster (can we get a rollable smartphone?).

What’s more? People are streaming their TV programming like never before–3 in 10 now stream the majority of TV content, which is up more than 20% from 2015 (and that’s a whopping 7 in 10 for those under age 30). The new Apple TV, Roku 4K TV, Amazon Fire TV are selling like hot cakes, not to mention word on a newer Sony Android TV. All have voice command functionality and a plethora of apps to keep you busy for a lifetime. This includes watching the Golden Super Bowl (50th) via the CBS Sports Channel/App, which can be found on Roku, AppleTV, XBOX One, Windows 10, and Chromecast. You an also watch it online for free or via the NFL mobile app (if you have Verizon). Pregame starts Sunday morning, Feb. 7, and runs through the first half, a ColdPlay halftime show, those ads, the second half and post game late Sunday night. Don’t know about you, but a big new 4K TV sounds like a much better experience than a smartphone!?

Top 10 TV Deals for Big Game upgrades:

4k-uhd-XBR-55X810CDell: Sony 55-inch 4K Ultra Smart HDTV (XBR-55X810C)
Specs: 4K UHDTV (2160p) display with 3840 x 2160 resolution, 4x HDMI, 3x USB, 16:9 image aspect ratio, 2 x 10W Speakers
$998 (was $1498) + $250 Gift Card, Free Shipping and 1.5% cash back
.
Rakuten: 
Samsung 40-inch 4K UHD Smart LED UN40JU7100Samsung UN40JU7100 40-Inch 4K
Specs: 33% off,  3840 x 2160, 240Hz, UHD Upscaling, 4x HDMI, 3x USB, Mobile to TV Mirroring, DLNA, Smart TV with Apps, S-Recommendation and Full Web Browser
$997.99 (was $1,499.99) with free shipping and 1% cash back
.

Sony 55 LED 4K UHD Smart TVBest Buy: Sony 55-inch LED 4K UHD Smart TV
Specs: 4K UHDTV (2160p) Display with 3840 x 2160 Resolution, 4x HDMI, 3x USB, 16:9 image aspect Ratio, 2 x 10W Speakers
$999 (was $1399) with free shipping
.

Samsung 55 4K SUHD JS9000Samsung: 55-inch 4K SUHD JS9000 Series Curved Smart TV
Specs: Curved 4K SUHD TV with Edge Backlighting, Smart TV with Apps, S-Recommendation and Full Web Browser, 3D, 4x HDMI, UHD Dimming
$2499.99 (was $4999.99) with free shipping and 1% cash back
.

VIZIO 70 Class 4K Ultra HD LED Smart TV - M70-C3Sam’s Club: VIZIO 70-inch Class 4K Ultra HD LED Smart TV (M70-C3)
Specs: 3840 x 2160 4K UHD, 240 Hz refresh rate with Clear Action 720, 5x HDMI, 1x USB, V6 Six-Core Processor, VIZIO internet apps plus
$1,698 (was $1,848) with free shipping and 1.5% cash back

Samsung 55 Class LED 4K Ultra HD Smart 3D TVBest Buy:  Samsung 55-inch Class LED 4K Ultra HD Smart 3D TV
Specs: 2160p, Smart, 3D , 4K SUHD, smart remote (TM1560B), one pair of 3D active glasses (SSG-5150GB), One Connect Mini, 4x HDMI, 3x USB
$1,799.99 (was $2,299.99) with free shipping
.

Samsung 65 1080p Smart LED HDTV UN65J6300TigerDirect: Samsung 65-inch 1080p Smart LED HDTV (UN65J6300)
Specs: 1920 x 1080 Resolution, 120CMR refresh rate, 16:9 aspect ratio, built in Wi-Fi, Quad-Core, Bluetooth, 2x 10W Speakers, 4x HDMI, 3x USB, one-year warranty
$1,099.97 (was $2,799.99) $23-$50 Shipping

Sony 65 LED 4K Ultra HD Smart 3D TVBest Buy: Sony 65-inch LED 4K Ultra HD Smart 3D TV
Specs: 2160p, 120Hz refresh rate, HDR compatible, 4x HDMI, 3x USB, stand, touchpad remote (RMF-TX100U), one-year warranty
$1,999.99 (was $2,599.99) Free Shipping


Budget Beaters:

LG 55 1080p 120Hz LED HDTV (55LF6000)Walmart: LG 55-inch 1080p 120Hz LED HDTV  (55LF6000)
Specs: 1920 x 1080 Full HD, 120Hz refresh rate, Real Cinema 24p, 2 x 10W speakers, Dolby Digital decoder, 2x HDMI (2015 Refurbished)
$379.99 (was $550) with free shipping and 2.5% cash back


Walmart: 
Hisense 40-inch 1080p 60Hz LED HDTV (40H3e)Hisense 40 1080p 60Hz LED HDTV 40H3e
Specs: 1920 x 1080 Full HD, 60Hz Refresh Rate, True 16:9 aspect ratio, 8ms response time, 178-degree viewing angles, 3x HDMI, 1xusb, LED Backlight (2014 Refurbished)
$139.99 (was $259.99) with free shipping and 2.5% cash back

 

4K Drone Alternatives:
If you live near Levi’s Stadium (San Francisco, site of this year’s 50th Super Bowl), there are other ways to view the game in 4K. Although, due to severe legal ramifications, we do not recommend this drone deal for fly-bys over any public attended event.

Rakuten:  DJI Phantom 3 Pro Quadcopter Drone with 4K UHD VidCamDJI Phantom 3 Professional Quadcopter Drone 4K UHD Camera
Specs: GPS Navigation, Four Electronic Speed Controllers (ESCs), Auto-Takeoff/Landing, Return to Home, 4K Video, 12MP Stills, 94-degree Wide Angle Lens, DJI Pilot App: Camera Control, Live 720p Monitoring (Android/iOS )
$1148.99 (was $2249) with free shipping and 1% cash back

New Year Shopping Guide: What to Buy in January

5 tips to know what to buy in January

4k-tv-deals-januaryIt’s always nice to kick the new year off with some goals — resolve to do things better, stay focused, be smarter about your health and wealth. One sure way to keep your wealth in good order is to save money whenever possible, and there are numerous ways. The key is to make saving a habit, or better yet, a lifestyle by spending to save. If there’s cash back available, a coupon, discount, points or rebates, grab it every time. These will add up to significant savings over the course of a year, and just making sure to get cash back can make for a nice little nest egg to use during the 2016 holiday gift buying season, a vacation, or that coveted item you don’t really need, but want really bad. 

The other big key to saving money and making your wealth stronger is to buy smart. Hold back on the impulses, compare prices for the things you need, and know when to buy. Here are a few items to purchase in January:

Woman in fitness apparel sitting and listening to musicHealth and Fitness Deals:  The new year brings a reset of goals and aspirations to live better, healthier and smarter. Retailers respond with savings on a variety of items to help consumers get off to a good start. If your resolution includes better fitness, this is the best time of year to take advantage of huge discounts on fitness equipment, gear and related sports apparel with savings of 25-50% off at stores like Sears, Walmart and Dick’s Sporting Goods. Those looking to track their progress should find prices similar to holiday sales on wearables and mobile apps, as well as steep discounts on gym memberships. January also brings excellent sales and discounts on health supplements, vitamins and diet foods so it’s a great time to stock up on the cheap for the months to come.

Little Boy Lying in Bed Wrapped in a ComforterJanuary White Sales:  In the late 1800s, marketers created sales after Christmas to move inventory on bed linens (which were only white) as these types of items didn’t sell well during the early winter months. Today, traditional January white sales are generated to move inventory on both bed and bath linens, and more recently expanded to a variety of household items like full bedding sets and window treatments. Unlike Black Friday deals on mostly lower quality linens, January White Sales bring big discounts up to 50% off both lower and higher quality sheets, towels and other textile items for the home from big box stores like Macy’s, Kohl’s and Bed, Bath and Beyond, to name a few.

Two women doing their taxes on a laptopEarly Tax Software Deals:  This is the best time of year to buy tax software, with big discounts starting as early as December. According to the IRS, the number of early returns filed in January 2015 was up 25.6%, and the number of e-filers were up 27.9% with self prepared tax filings up more than 20% at 7.5 million (vs. 5.8 million filed by tax professionals.) The majority of tax software retailers like H&R Block and TurboTax offer their best discounts of the year for early filers, including up to 10% cash back savings from FatWallet on both desktop and online tax software solutions for both personal and small business tax filings. The FatWallet Finance forum community also provides expert tax advice, tax tips and the newest filing tactics to help early filers save the most money possible on their tax returns.

Super Bowl TV Deals:  In 2015, 1 in 4 Americans said they would buy a new TV and 17% of those said it would happen in January to the advantage of Super Bowl sales (see full 2015 TV Buying report). In fact, late January brings the perfect storm for some of the best HDTV deals following CES (Consumer Electronics Show) when all the major TV brands introduce new models for the year, signaling the beginning of clearance of last year’s models. Consumers will have opportunities to shop for a variety of 50-60″ 1080p HDTVs in the $400-500 range and 40-60” 4K TVs in the $300-800 range, with average discounts around $200 and a much wider selection than what we see during Black Friday TV deals.

Winter and outdoor apparels: Shopping for your winter sports gear and outdoor apparels in January gives you the opportunity to save big – since warm weather has made the sales of these things to decline and retailers want to get them off their stocks as quickly as possible. You could shave off up to 60% from North Face, Under Armour, and Timberland among others when you purchase in January.

One more savings tip…

Valentine’s Day Gifts: The last two weeks in January offer a great time to find Valentine’s Deals and get shopping out of the way and save some money doing it. Although there will be sales closer to this holiday, the majority of deeper discounts happen much earlier, especially on items like jewelry, fragrances, clothing and tech products such as smartphones and tablets. Early bird V-day shoppers can expect savings upwards of 20% over later sales in February, including booking travel and flower deliveries way ahead of time.

Store Deals: 2015 Black Friday Predictions (Series)

Top Stores to Scour for Black Friday Ads and Deals

Black Friday Store Ads & DealsSmart shoppers are smelling a super competitive price war this holiday shopping season (thanks to Walmart). The question is when will those Black Friday deals kick in this year? If we look at start times for Black Friday ads from last year, they ranged from Wednesday online kick-offs through Saturday-only door-busters (Sunday is now the official kick-off of Cyber Monday). Most ads featured Thanksgiving Day (night) as their Black Friday bonanza — to great public disdain — but with a record $1 billion in online sales (that’s four times the net worth of Lady Gaga). Some stores, like Macy’s, had separate ads for Thanksgiving deals. Online-only stores like Amazon, Newegg and eBay featured Black Friday deals for a full week, while several stores hosted Black Friday sneak-peeks or members-only access to select door-busters the weekend before the “main” event. Another handful of stores extended both Black Friday and Cyber Monday deals. Chaos or opportunity?

Total “as advertised” Black Friday deals were up 19% last year (more than 44k versus more than 37k in 2013), and although we tend to get all “ga ga” over those big-ticket door-busters, the hidden gems of Black Friday lie in the budget deals. Last year there were more than 2,200 Black Friday deals for less than $5, more than 7,300 for less than $10 and more than 14,300 for less than $20. In fact, there were 1,763 deals price marked at $9.99 (half of those actually 50% off or more). While some trends point to folks shopping holiday sales earlier than ever before, most consumers are quick to point out that Black Friday “almost always” has the best deals on most things they buy year after year (FatWallet surveys).

FATWALLET.COM 2015 BLACK FRIDAY PREDICTIONS

Competition is a good thing and consumers know it. Expect a gut -busting spew of early Black Friday sales featuring decent pricing on select one-offs from Nov. 1-26. If you have spare time to monitor this noise (or have access to savvy deal hunters), there are savings to be had. But with the NRF holiday forecast of retail sales growth lower than last year, the “big” savings and selection should come during the “main” Black Friday events when all retailers and brands are forced to compete on the same stage.

Expect a record number of advertised Black Friday deals in Black Friday ads (more than 50,000), with a heavy dose of in-store gift cards to incentivize purchases and insinuate lower prices ($100 gift cards or more for big-ticket items), especially on Black Friday tablets deals and new iPhones. Due to online shopping growth, we’ll see more and better door-busters than ever before to spur foot traffic, but retailers want to capture shoppers everywhere, so expect more online, mobile and social media exclusive deals that in-store shoppers won’t be able to collect. Shoppers should also expect the best prices of the year on clothing and non-digital media (physical books, movies and music). And “bundle” up, folks, because we’ll see more items paired together than ever before, like streaming media players with TVs and computer/mobile combos to lower overall prices and get shoppers to buy both items…B1G1 redefined!

  • More than 50,000 Black Friday deals

  • More bundles and in-store gift card bonuses

  • More door-busters than ever before

  • Online, mobile and social media exclusives

  • Best prices of the year on apparel and non-digital media

For reference, here are the Top 3 Black Friday Ads from 2014:

Walmart Black Friday AdWalmart Black Friday Deals

  • 1,365 total deals
  • More than 100 doorbusters
  • More than 520 deals $10 or less
  • More than 740 deals $20 or less
  • More than 140 clothing deals
  • More than 160 movie deals
  • More than 30 TV deals
  • Best Deals from 2014: 50-inch 1080p TV for $218
    and iPad Mini for $199

NOTE: Walmart offered an in-store only one-hour guarantee on select sold out items.

 

 

Best Buy Black FridayBest Buy Black Friday Deals

  • 1,448 total deals
  • More than 100 door-busters
  • More than 354 deals $10 or less
  • More than 508 deals $20 or less
  • More than 90 appliance deals
  • More than 250 movie deals
  • More than 180 video game deals
  • More than 70 TV deals
  • Best Deals from 2014: 50-inch 1080p TV for $199, Samsung Galaxy S5 for $1, $100 off all iPads

NOTE: There were more than 600 deals in Best Buy Cyber Monday Ad

 

Target Black Friday adTarget Black Friday Deals

  • 1,052 total deals
  • More than 100 door-busters
  • More than 211 deals $10 or less
  • More than 397 deals $20 or less
  • More than 80 clothing deals
  • More than 90 movie deals
  • More than 90 video game deals
  • More than 420 toy deals
  • Best Deals form 2014: 40-inch 180p TV for $119 and Beats Solo for $97

NOTE: Target offered an exclusive one-day pre-order of deals from their ad.

 

 

 


This series of 2015 Black Friday Predictions is a forecast of upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals of less than $20 and more than retailer ad flyers (including Thanksgiving sales events and 2014 Cyber Monday deals). Contact us at inthenews@fatwallet.com for expert insights and additional data.


Be a HOLIDAY DEALS INSIDER!
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Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Black Friday Shopping Survey and Infographic

Consumers expecting best deals and savings of the year this Black Friday.

Black Friday Survey IG-400Today’s “Black Friday” is very spread out over more than just the one day, yet 4 in 10 consumers still expect the deepest savings during the peak stretch of events, despite 42% disdain for Thanksgiving store openings. Pre-Black Friday events will present early shoppers with good deals, but retailers can be more selective about participation and products. However, Black Friday’s main four-day events force retailers to compete, putting consumers in the driver’s seat to compare almost everything before they buy it. And they know it; as survey results report, almost half of consumers (44%) get their intel from newspaper circulars or leaked Black Friday ads. While the majority are not enthused about making Black Friday — or Cyber Monday — a holiday just yet, time and time again in our FatWallet consumer surveys, holiday shoppers clearly think the best deals of the season go quite well with turkey and leftovers.

See this year’s Black Friday Predictions.

Here are the full results from the 2015 Black Friday Shopping Survey by FatWallet.com (*TNS):

4 IN 10 SAY BLACK FRIDAY HAS BEST DEALS AND SAVINGS OF THE HOLIDAY SEASON

Q: Which holiday shopping event will offer the best deals and savings this year?

  • 39% – Black Friday (main events)
  • 20% – Cyber Monday (Week)
  • 13% – December Sales
  • 10% – early November Sales
  • 7% – Free Shipping Day
  • 0% – Green Monday
  • 12% – Other holiday sales

Note: Favor for Black Friday really escalates for younger, lower income consumers with children. It’s an annual opportunity to buy gifts and family needs for a fraction of cost at other times during the year.

DESPITE EXPECTING HIGHER PRICES, SHOPPERS EXPECT TO SAVE MORE.

Q: Which best describes your holiday shopping expectations this year?

  • 22% – Prices lower than last year
  • 40% – Prices higher than last year
  • 38% – More chances to save money
  • 19% – Less chances to save money

Note: The mix of higher prices with more savings could be directly related to increased opportunity to collect rewards, like FatWallet cash back from more than 1,700 stores that often stacks with card holder cash back and points.

MAJORITY OF CONSUMERS PASS ON SHOPPING HOLIDAYS, EVEN IF THE GET PTO.

Q: Should Black Friday or Cyber Monday be designated as a national holiday?

  • 8% – Black Friday
  • 1% – Cyber Monday
  • 9% – both should be holidays
  • 56% – neither should be
  • 16% – Get rid of them altogether
  • 10% – “If I get paid vacation”

Note: 18% of those under age 30 think Black Friday should be a natl holiday while just 2%  of 60 or older think that.

SENTIMENT FOR EARLY BLACK FRIDAY EVENTS SHOWING LOW FAVOR.

Q: What do you think about retailers offering early Black Friday sales?

  • 42% – I do not like stores opening on Thanksgiving
  • 5% – I like to shop on Thanksgiving
  • 12% – Early sales are not as good as Black Friday
  • 10% – Early sales are better than Black Friday
  • 15% –The term Black Friday is over-used and confusing
  • 26% – Black Friday sales start way too early
  • 29% – There are so many sales now that it doesn’t matter

Note: While only 5% say they like to shop on Thanksgiving, a record for online sales exceeded $1 billion last year.

GIFTS #1 ON BLACK FRIDAY SHOPPING LISTS.

Q: Which are you most likely to shop for most during Black Friday events?

  • 39% – Shop for holiday gifts
  • 18% – Shop for myself
  • 15% – Shop for home / family needs (non-gifts)
  • 1% – Shop for business needs
  • 27% – Other

Note: 1 in 4 will shop for something else besides gifts, themselves or their family or business…friends?

SENTIMENT FOR EARLY BLACK FRIDAY EVENTS SHOWING LOW FAVOR.

Q: How do you get your information on deals and discounts for Black Friday?

  • 37% – TV Ads
  • 44% – Newspaper Ads
  • 30% – Retailer web sites
  • 9% – Mobile Ads
  • 25% – Black Friday Deals sites
  • 17% – Social Media (Facebook, Twitter, Pinterest, etc)
  • 11% – Media News
  • 24% – I just go shopping

7 IN 10 TO SPEND THE SAME OR MORE DURING BLACK FRIDAY THIS YEAR.

Q: How much do you plan to spend on Black Friday, compared to last year?

  • 12% – More than last year
  • 59% – Same as last year
  • 29% – Less than last year

MORE THAN 4 IN 10 WILL BUY CLOTHING, SHOES AND ACCESSORIES.

Q: What items will you shop for during Black Friday?

  • 34% – Consumer Electronics (TVs, Laptops/Computers, Appliances, Gadgets, other)
  • 16% – Mobile Devices (Tablets, Smartphones, Wearables)
  • 25% – Home Items (furniture, kitchen, bed and bath, décor, etc.)
  • 42% – Apparel (Clothing, Shoes, Jewelry, other)
  • 30% – Toys or Video Games (games, consoles)
  • 25% – Books, Movies or Music
  • 33% – Other items

Note: *The national survey conducted online by TNS on behalf of FatWallet.com in October 2015 was fielded among 1,000 adults ages 18 or older, 50/50 male/female.

For a hi-resolution infographic image to post on you site please contact PR at inthenews@fatwallet.com

Appliance Deals: 2015 Black Friday Predictions (Series)

More than 50% off Black Friday Appliance Deals this year.

Black Friday Appliance PredictionsThough it’s not top-of-mind, Black Friday has become one of the best times of year to buy major appliances, with dozens of items advertised at 40% off or more, including several washer/dryer sets and complete kitchen deals (fridge, stove, dishwasher and microwave). In fact, more than 13 big-box stores offered big ticket discounting from last year tallied more than 1,100 Black Friday Appliance Deals, with 200 refrigerator deals, 200 washer deals, 180 dryer deals, 150 stoves/ranges and 110 dishwashers on sale.

FatWallet.com 2015 Black Friday Predictions

Sears has been the front-runner for offering the best appliance deals the last few years (nearly 400 in 2014), and it hasn’t gone unnoticed by other big retailers like Home Depot, Lowe’s, Best Buy and hhgregg. This year, Black Friday shoppers can expect stiff competition with heavy appliance discounting up to 60% off outlet and quality name brand models. They’ll top savings on the best washer/dryer sets from last year by $200, with front-loading sets at $700. Stainless steel refrigerators can be had for less than $500, which is below last year’s gem of a deal from Lowe’s for $598, and gas ranges for less than $250 (Kmart had lowest price in 2014 at $289). Other predictions for appliance deals on Black Friday include:

  • Stainless steel refrigerators for less than $500

  • Front-load washer/dryer sets for less than $700

  • 60% off name brand appliances

  • Gas ranges for less than $250

  • Complete kitchen sets for less than $1,500

Of all the huge savings offered on major appliances during Black Friday sales, perhaps none are bigger than the ones we see on high-end refrigerators and complete kitchen sets, where savings can be $2,000 or more. They were very popular with FatWallet members who also earned significant rewards on these super big-ticket purchases with cash back from more than 80 home stores. Expect even more Black Friday deals like these this year.

Top 10 Appliance Deals from Black Friday 2014:

Kenmore Gas RangeSears

Kenmore 4.2-cubic foot gas range with broil & serve drawer (73433)

$398.99 (was $849.99)

 

Maytag Fridge

hhgregg

Maytag 21.8-cubic foot French door refrigerator (MFI2269VEM)

$999 (was $2049.99)

 

Kenmore Range

Kmart

Kenmore 4.2-cubic foot gas range (73032)

$289.99 (was $349.99)

 

Chest Freezer

Walmart

Igloo 7.1-cubic foot chest freezer

$148 (was$189)

 

Sears Outlet Bottom Freezer RefrigeratorSears Outlet

Bottom Freezer Refrigerators

60% OFF

 

Appliance W/ Free Samsung TabletBest Buy

Purchase of Any Samsung Major Appliance + Free Samsung Galaxy Tab 4 8.0-16GB Tablet

$649 Or More

 

Kenmore Appliance DealSears

Kenmore 25-cubic foot side-by-side refrigerator + 5.7-cubic foot electric range with true convection + 24-inch built-in dishwasher

$2,049.97 (was $3,449.97)

 

Kenmore Front Load Washer DryerSears

Hometown Kenmore 3.9-cubic foot front-load washer + Kenmore 7.0-cubic foot electric dryer

$799.98 (was $1454.50)

 

Samsung French Door RefrigeratorHome Depot

Samsung 29.5-cubic foot French four-door refrigerator

$2,498 (was$3999)

 

Lifepro InfraredMeijer

LifePro Infrared 6 Element Heater (Mahogany Golden Oak)

$79.99 (was $129.99)

 


This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at inthenews@fatwallet.com for expert insights and additional data.


Be a HOLIDAY DEALS “INSIDER”!
icon-mobile-app
Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Clothing Deals: 2015 Black Friday Predictions (Series)

2016 update: Bfads.net has all of the latest 2016 Black Friday ads. Here our a few of our favorite clothing deals:
Kohl’s Black Friday Ad
Macy’s Black Friday Ad
Target Black Friday Ad
Walmart Black Friday Ad

Despite the buzz of doorbusters, Black Friday Clothing Deals are most popular

Black Friday Predictions ClothingEvery year, the buzz about Black Friday deals focuses on cheap TVs and laptops, discounted video game bundles, those coveted tablet and smartphone deals, and some of the hot toys. But, if you’re judging by overall sales numbers and every FatWallet consumer survey, Black Friday clothing deals are by far the most in-demand items on holiday shopping lists every year. (2015 Black Friday survey will be released Nov. 1)

Deals for apparel also dominated 2014 Black Friday ads with 11,140 total clothing, shoes and accessories deals, with 1,500 deals for less than $10, 3,600 for less than $20 and more than 1,000 buy one/get one (or two) deals, 100 of those from Meijer alone. In fact, Black Friday and Cyber Monday are perennially the best time of year to buy clothing, with virtually every retailer and brand that sells apparel offering 40-50% off or more for kids and adults clothes and shoes. Shoppers can easily check off the biggest chunk of their Christmas gift lists with quality jeans, shirts, shoes, sleepwear, jewelry and even handbags for a fraction of the cost they’ll spend at other times of the year.

FatWallet.com 2015 Black Friday Predictions

This year, clothing will again be the most discounted category of the holiday season. With added incentives like Macy’s Money, Kohl’s Cash and Sears Rewards, shoppers can also expect Macy’s, Kohl’s and Sears’ Black Friday deals to be the front-runners for overall apparel discounts, with average savings nearing $75 per purchase. Walmart, Target, Old Navy and American Eagle will also be top shopping destinations, with Walmart and Target offering dozens of clothing deals for less than $5,and the latter two offering 50% off store-wide. With so much deep discounting, free shipping will play a huge role for online shopping decisions. Expect free shipping thresholds to come down from their normal rates by 50% to keep these retailers competitive.

  • Jewelry and handbags up to 70% off

  • Store-wide apparel deals up to 60% off

  • Top sportswear up to 50% off

  • Kids clothing deals for less than $5

  • Women’s long leather boots for less than $20

More specifically, items like Levi’s jeans will see 60% off again, and women’s long leather boots can be had for less than $20. Popular sporting goods stores will offer Nike, Adidas and Under Armour, and other top brand athletic wear, including men’s name brand golf shirts, will start at at half-price or more. For the kiddos, big-box stores will offer outrageous prices on sleepwear, shirts and jeans for less than $5 each. And jewelry, especially diamond earrings and gold and silver chains, will be sale-priced from 50-70% off, offering perhaps the best time of year to buy Valentine’s gifts for the stock-up shopper types. Smart shoppers will add FatWallet Cash Back for even more savings, which is often significantly increased in November and December from dozens of top stores (more than 500 total).

10 Top Clothing Deals from Black Friday 2014:

Women's Riding BootsTarget

Women’s Riding Boots (Door-buster)

$18 (was $40)

 

Women's Apparel B1G1 50% OffTarget

Pro & college licensed women’s apparel (assorted)

B1G1 50% OFF

 

Tommy-Armour-Mens Golf Apparel 50 OFFSports Authority

Tommy Armour men’s golf apparel

50% OFF

 

REI Down BootiesREI

Down booties

50% OFF

 

Cashmere CrewneckMacy’s

Charter Club Misses Cashmere Crew Neck Sweaters (Assorted Styles)

40% OFF

 

Kohls 60-70% dealKohl’s 

Women’s sportswear

60-70% Off

 

Mens FleeceDick’s Sporting Goods

Reebok & Adidas women’s/men’s fleece apparel

50% OFF

 

Kohls CouponKohl’s 

Women’s handbags

60% OFF

 

Levis Black FridayMacy’s

Levi’s men’s jeans

60% OFF

 

Under ArmourCabela’s

Under Armour women’s/men’s EVO base-layer apparel

$54.99

 


This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at inthenews@fatwallet.com for expert insights and additional data.


Be a HOLIDAY DEALS “INSIDER”!
icon-mobile-app
Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Gadget Deals: 2015 Black Friday Predictions (Series)

Smart gadgets amp up best Black Friday Electronics Deals.

Black Friday Gadget PredicitonsMany of last year’s best Black Friday deals brought some of the lowest prices ever on a fathom of techie widgets and wonders that few needed, but most wanted. There were +2,200 gadget deals (750 deals were under $20) of various electronics from more than 100 brands featured in Black Friday Ads, including everything imagined for connecting smart devices via the cloud, wireless, WiFi, Bluetooth, HDMI and USB (and yes, some still plug in to the wall).

We saw some of the best prices of the year on streaming media players from Google, Apple and Roku, and heavy discounting on digital cameras, smart wearables and mobile device cases and accessories. Last year, drones were one of the hottest Black Friday gadgets – nano drones with HD cameras now stream to all those new smartphones and tablets flooding the holiday gift scene, giving us yet another tech goodie to pair with our mobile devices.

FatWallet.com 2015 Black Friday Predictions

Expect the big 3 of Best Buy, Walmart and Target to lead the way with some of the deepest discounts on top brands like Apple, Beats and Samsung by offering in-store gift card incentives to get prices down. Black Friday shoppers should see up to $100 in gift cards when purchasing an Apple Watch and $50 gift cards on Beats headphones. The older wearables will see the lowest prices ever, with Fitbit Flex below $50, Pepple Steel for under $100 and Motorola 360 and Samsung Gear Live for around $125.

Roku 4Streaming media devices will be one of the biggest gadget gifts on holiday shopping lists with nearly every major player bringing in new technology for the holiday. The new Apple TV and Roku 4 (just released featuring 4K streaming, and game changers to this market) will see modest discounting around $130 (currently both devices can be pre-ordered for $149…best to wait a month on these). New Chromecast 2 and Amazon’s Fire TV Stick will also see some modest discounting with those models coming in under $30 and $40 respectively as coveted doorbusters, somewhere.

  • Beats headphones for less than $100

  • Nano drones w/HD cameras under $25

  • Streaming media devices at 25% off

  • Fitbit Flex/Jawbone UP2 under $60

  • $100 gift card with Apple Watch purchase

Other hard-to-resist electronics deals will clutter Black Friday ads featuring heavily discounted bluetooth speakers, wireless printers, iPods and a never-ending assortment of earbuds. In fact, this will be the best year yet to buy these items starting in early November sales and into Cyber Monday and Cyber Week sales. Many current electronics deals easily surpass last year’s Black Friday deals and adding FatWallet cash back from more than 1,400 electronics and computer stores can make them the best deals possible on the internet…who wouldn’t get cash back?

Top 10 Gadgets from Black Friday 2014:

Nest Learning ThermostatBest Buy

NEST LEARNING THERMOSTAT, 2ND GEN

$199.99 (was $249.99)

 

Bose SoundlinkCostco

BOSE SOUNDLINK MOBILE II BLUETOOTH PORTABLE SPEAKER

$229.99 (was $259.99)

 

Beats Solo HDRadioShack

BEATS SOLO HD DRENCHED IN 7 COLORS

$69.99 After Mail-in Rebate (reg. $169.99)

 

HP DeskjetBest Buy

HP DESKJET 2544 WIRELESS ALL-IN-ONE PRINTER

$26.99 (was $$79.99)

 

Radioshack RC Surveyor DroneRadioShack

RadioShack 2.4Ghz Surveyor Drone

$34.99 (was $69.99)

 

Canon 18 MP DSLRSears

CANON T5 DSLR

$399.99 (was $549.99)

 

ChromecastBest Buy

GOOGLE CHROMECAST HDMI STREAMING MEDIA PLAYER PLUS GET 2 MONTHS FREE HULU PLUS

$23.99 (was $35)

 

Beats By Dre WirelessBest Buy

BEATS BY DR.DRE WIRELESS HEADPHONES (DOORBUSTER)

$149.00 (was $279)

 

Samsung Soundbarhhgregg

SAMSUNG 2.1-CHANNEL SOUNDBAR WITH SUBWOOFER (HWF355)

$89.99 (was $179)

 

Roku Streaming StickBest Buy

Roku Streaming Stick

$39.99 (was $49.99) plus 2 months of Rdio Unlimited ($20 value)

 

 

 

GOOGLE CHROMECAST HDMI STREAMING MEDIA PLAYER PLUS GET 2 MONTHS FREE HULU PLUS

Price: Best Buy is offering this at $23.99 (was $35)

BEATS BY DR.DRE WIRELESS HEADPHONES (DOORBUSTER) $149.00

Price: Best Buy is offering this at $149.00 (was $279)

CANON T5 DSLR $399.99

Price: Sears is offering this at $399.99 (was $549.99)

SAMSUNG 2.1-CHANNEL SOUNDBAR WITH SUBWOOFER (HWF355) $89.99

Price: hhgregg is offering this at $89.99 (was $179)


This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at inthenews@fatwallet.com for expert insights and additional data.


Be a HOLIDAY DEALS “INSIDER”!
icon-mobile-app
Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by sign-uping for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Toy Deals: 2015 Black Friday Predictions (Series)

Star Wars, LEGO, Nerf and Disney Frozen battle for “under the tree” bragging rights for the best Black Friday Toy Deals.

Toy PredictionsToys are always a big draw for Black Friday shoppers. Last year there were more than 4,600 advertised Black Friday deals for toys and games (down from 5,300 in 2014) with more than 1,800 deals less than $20. The decrease was due partly to less overall discounts (% off, B1G1) on individual items and more focus on actual prices. The usual suspects dominated this category with 400+ Disney toy deals (Frozen could easily become its own brand), 300_ LEGO deals and a strong showing from Nerf, Skylander, Fisher-Price, Vtech and Transformers.

FatWallet.com 2015 Black Friday Predictions

The big holiday toy lists are already floating around the web with some decent early sales hitting pre-holiday shoppers in mid-September this year. Star Wars has made quite the buzz via not only Walmart and Force Friday, but the revitalized toy Empire currently holds ad space on nearly every bigbox retail site and brand integration (Nerf and LEGO Star Wars items) we fully expect this competitive landscape to drive some excellent price-wars on this year’s toy doorbusters, including the Star Wars BB-8 Droid R/C and the BladeBuilders Jedi Master Lightsaber.

Smart and interactive toys will be smokin’ hot, including Bright Beats Dance & Move BeatBo from Fisher-Price, Imaginext Ultra T-Rex, VTech Kiddie Zoom Action Cam, the Meccanoid G15 and Guitar Hero Live. Leapfrog’s new LeapPad Platinum and Imagicards will rule the Black Friday kids tablet deals category.

  • +2,000 $20 toys

  • Star Wars toys will be most popular

  • Interactive toy prices fit tight budgets

  • Bigger RC and Robotic toys #1 KID’S CHOICE

  • Leapfrog LeapPad Platinum less than $100

Many current TOY deals already surpass last year’s Black Friday deals on Disney Frozen items, Paw Patrol toys, Nerf and Strike Modules, and dozens of branded RC and robotic toys. Expect retailers to raise the bar again come Thanksgiving Day, if not before during early Black Friday sales.

Top 10 Toy Deals from Black Friday 2014:

Trap Team FiguresSkylanders Trap Team Figurines
Toys R Us

 B1G1 70% off

 

Innotab 3VTech Innotab 3S Connect
Toys R Us

$39.99 (was $$79.99)

 

elsa annaDisney Frozen Talking Elsa and Anna
Toys R Us

$29.99 (was $49.99)

 

dream castleDisney Princess Ultimate Dream Castle


Microsoft Surface 2, 32 GB

$75.00 (was $159)

 

incrediblesDisney Infinity 2.9 Figures
Toy R Us

 B1G1 70% Off

 

RazorRazor ESPARK Elecric Scooter
Toy R Us

$89.99 (was $179.99)

 

FrozenDisney Frozen World of Creativity Art Set
Kohl’s

 $19.99 (was $129.99)

 

air hogsAir Hogs RC ATMOSPHERE

 

Walmart

$10 (was $20)

 

Lego City PoliceLEGO sets at Target

 

(includes City, Super Heroes Batcave, Creator and Star Wars)

40% off LEGO Sets

 

Kohls 50 offKohl’s

 

Sale on Playskool, Fisher-Price, Little Tikes, Barbie, Monster High, Hot Wheels, Nerf, Play-Doh, and other toy brands.

50% off all toys

 


This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at inthenews@fatwallet.com for expert insights and additional data.


Be a HOLIDAY DEALS “INSIDER”!
icon-mobile-app
Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by sign-uping for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

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