FatWallet.com Cyber Monday Survey 2016 (*Survata) reveals less than 20% of holiday shoppers expect to shop for Cyber Monday deals early and more than 80% are more likely to shop starting Monday morning or later. Only 1/4 of Cyber Monday shoppers admit to shopping for themselves, while almost half will be looking for holiday gifts and 61% of holiday shoppers plan to spend the same or more than last year during Cyber Monday sales.
Cyber Monday deals? 31% skip the research and just go shopping!
Surprisingly, shoppers get more information about Cyber Monday deals and discounts from Black Friday sites and social media than from retailer sites and other traditional advertising, while almost one third forego research and just go shopping. Clothing is the top item sought on Cyber Monday, followed by toys and electronics. Full results of this year’s survey include:
- When asked, “Which are you most likely to shop for during Cyber Monday?”
- 45% said Shop for holiday gifts
- 24% said Shop for myself
- 21% said Shop for home / family needs (non-gifts)
- 4% said Shop for business (needs)
- 6% said Other
When asked, “How do you get your information on deals and discounts for Cyber Monday?”
- 29% said Black Friday Sites
- 26% Social Media (Facebook, Twitter, Pinterest, etc)
- 24% Retailer web sites
- 18% said Newspaper ads
- 17% said TV ads
- 12% said Mobile Ads
- 6% said News Stories
- 31% said I just go shopping
When asked, “How much do you plan to spend on Cyber Monday, compared to last year?”
- 16% said More than last year
- 45% said Same as last year
- 39% said Less than last year
When asked, “What items will you shop for during Cyber Monday?”
- 45% said Apparel (Clothing, Shoes, Jewelry, other)
- 33% said Toys or Video Games (games, consoles)
- 32% said Consumer Electronics (including Laptops/Computers, Appliances)
- 26% said Books, Movies or Music
- 24% said Home Items (furniture, kitchen, bed and bath, décor, etc.)
- 18% said Mobile Devices (Tablets, Smartphones, Wearables)
- 8% said Other
When asked, “When are you most likely to shop during Cyber Monday sales?”
- 31% said Monday A.M.
- 24% said Monday P.M.
- 18% said Sunday (early Cyber Monday sales)
- 14% said Monday during lunch
- 14% said Cyber Week (after Cyber Monday)
*Commissioned by FatWallet in November 2016, Survata interviewed 1,000 American adults that said they will shop during Holiday Shopping events in 2016. Additional methodology can be found at survata.com/methodology.
Contact Brent Shelton (firstname.lastname@example.org) for additional data and insights.
Consumers expect to spend more money during December sales than on Black Friday, Cyber Monday, Free Shipping Day or any other sales event this holiday.
A new national Holiday Spending survey from FatWallet.com found that American adults plan to spend more money during December sales than on Black Friday Deals or shopping on Cyber Monday and Free Shipping Day. The infographic below reveals how consumers are planning to spend money this holiday season, what they are most likely to purchase and whether they will spend more, the same, or less on items they need for holiday activities. Results from its 2014 Holiday Spending Survey (*TNS Global) and Infographic. Compared to last year, 63% said they plan to spend (overall) the same this holiday season, while 15% said more and 22% said less. They also said they plan to spend slightly more money during December sales than on Black Friday, and 77% will spend the same or more on holiday gifts, compared to last year. “Consumers now expect to get more for less and recognize the opportunities to save money when they spend it, especially on gifts,” States Brent Shelton, FatWallet Shopping Expert. “The smart shoppers will add increased holiday cash back to these deals bring the biggest savings of the year.”
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A new national survey about Cyber Monday shopping behavior from FatWallet.com (*TNS) reports that shoppers think Cyber Monday deals ranks #2 only to Black Friday deals. The survey also reveals that 54% of 2014 Cyber Monday shoppers plan to buy holiday gifts, while 1 in 4 will shop Cyber Monday sales looking for “gifts” for themselves. 26% will start looking for Cyber Monday discounts early on Sunday, and while 38% will jump to shop Monday morning, 32% expect to shop after Monday during Cyber Week (Tue-Fri). Visit FatWallet.com to compare all the hottest holiday deals (and Black Friday deals) and make them even better by adding cash back from retailers like Walmart, Best Buy, Target and Kohl’s.
*The national survey conducted online by TNS Global on behalf of FatWallet.com in OCT 2014 was fielded among 1,000 adults ages 18 or older.
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About this Series (NEWSWIRE RSS): FatWallet.com reviews the top stores, brands, products and deals from the 2013 holiday shopping season and forecasts Black Friday Predictions for 2014. Series content is based on 2013 sales and shopping activity from FatWallet’s Black Friday Ads (and Mobile App: iOS/Android) which featured 37,000 deals, 7,000 Doorbusters, 13,000 deals under $20 and +110 retailer ad flyers (including Thanksgiving Sales and 2013 Cyber Monday Deals).
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