Category Archives: Holiday Shopping

6 Free Shipping Hacks to Keep Gift Costs Down

FatWallet Free Shipping WeekIf you’re still planning on doing the majority of your last minute gift shopping online and are starting to panic about getting good value on shipping costs, then you’re thinking right. Remember last year when many millions of packages didn’t make it to holiday celebrations on or before Dec. 25 … even though stores said they would. Well, keep in mind, online shopping set massive records this season already, and postal workers are actually delivering packages on Sunday this year.

If you really want to avoid the last minute store rush late next week, standing in long lines, driving around for far away parking and dealing with over-worked cashiers, get that shopping done by this Friday, which just happens to be Free Shipping Day. 

Did you know that 76% of online holiday shoppers buyers say free shipping most influences their gift purchases (FatWallet survey). These six free shipping hacks will help you take advantage of online discounting and secure on-time delivery.

Six Free Shipping Hacks

1. Shop Free Shipping Day on Friday, Dec. 18

This may seem like the most obvious way to secure free shipping on gifts, but, although thousands of stores will offer huge discounts during this event, few will drop their existing spending thresholds to free. However, many may drop the threshold to a more reasonable spending requirement. For stores that do offer free shipping for this event, make sure you read any restrictions that may apply. Keep in mind that there are dozens of stores that offer free shipping all the time and others that offer a flat fee year round. In fact, you may be able to find free shipping right now.

2. Haggle

If you can’t find free shipping offers for a particular store and don’t want to buy extra items to meet their minimum spending threshold, contact customer service and ask how to get free shipping. Your chances are pretty good this time of year the customer service representative will share a coupon code with you that can be used in checkout to allow for a shopping discount. Even if your haggling just gives you expedited shipping at a lower cost, it can be worth a couple of extra minutes to secure it.

3. Buck up

If you’re shopping on a retail website that requires you to spend a specific amount of money to get free shipping (like Walmart, which offers free shipping with $50 spent and 3% cash back), do some quick math and decide whether paying the shipping cost is a better value than buying more stuff to meet the minimum spending threshold.

4. Site to Store

One way to avoid online shipping costs is to choose in-store pickup (if available at checkout). Yes, it may seem like a stretch to save money avoiding shipping by having to go to the store, especially this time of year. But, if you’ve procrastinated and expedited shipping is the only way to get your item, this could save you time, money and your tooshie! It’s also a good way to take advantage of online only coupons and deals and for avoiding shipping costs for items that can only be bought online. 

5. Subscribe

Some shopping subscriptions including free or expedited shipping with membership. Amazon Prime is $99 a year and offers free two-day shipping on most items. Members also enjoy other exclusive benefits, and Fatwallet shoppers can get up to 10% Amazon cash back. Shoprunner which charges $79 a year for free two-day shipping and returns from hundreds of top stores, like Hugo Boss. You can do a 30-day free trial, or you may be eligible for a complimentary subscription if you use an AMEX card.

6. Compare Store Offers

One store might offer an item with free shipping but sell it for a higher price than another store that doesn’t offer free shipping. That’s easy math unless you can find coupons and rewards that make one clearly better than the other. If you can stack coupons with cash back by shopping through sites like, which offers cash back from more than 1,700 stores and often features increased cash back during holiday seasons, you choice can be a no-brainer, especially if the credit card you use offers cash back, too.

Do you have any free shipping hacks? Let us know in the comments!

December Buying Guide – Holiday Gifts and More

December Buying GuideOnline shoppers spend more money in December than any other month, even when Cyber Monday falls on Nov. 30, like this year. There are more sales each day and weekend than any other month, and more items shipped than any other month. At its heart, December is big consumer spending, especially on holiday gifts for kids. In fact, 9 in 10 parents will spend the same or more than they did a year ago, and 70% will buy each of their children 3 or more gifts. Add to that 61% of adults will buy their significant other at least one gift, that’s a lot of money moving around this season. (See the FatWallet Holiday Gift Buying survey and INFOGRAPHIC for more data.)

Some of the hottest gifts that kids want are toys and video games. They also want clothing, shoes, tablets, smartphones and laptops (who wouldn’t) and retailers know this, so expect to find post-Black Friday tech deals in abundance. Adults’ big gift desires this year are for clothing, shoes, jewelry and vacations. A smaller percentage would also be happy with mobile devices, TVs and new computing devices. Both kids and adults rank gift cards as one of the most wanted holiday gifts. Shoppers for the majority of these items will be pleased to know that these are high on the list of what to buy in December.

December Buying GuideCyber Week Deals:  We’ve all heard of Black Friday creep, yes? Well Cyber creep goes the other way as the days after Cyber Monday are now referred to as Cyber Week. Big retailers will feature huge store and category discounts from 10-50% off. This is the perfect time to stack these discounts with shipping offers and cash back. Often you can get the majority of your gifts purchased at one store and cash in on all the savings opportunities. Here’s a short list of 20 retailers offering FatWallet members cash back on gifts during Cyber Week.


December Buying GuideGreen Monday Deals:  The second Monday in December is quaintly called Green Monday. It offers a second round of store-wide discounts this month that focus on items for the home and kitchen, like cookware, bakeware, dinnerware, cutlery and glassware. Although the enormity of clothing discounts won’t match what we saw on Cyber Monday, look for one-day store exclusives and buy-one-get-one specials on Green Monday. This may be your last chance to get the hot selling models and styles, if they aren’t out of stock already.

December Buying GuideFree Shipping Day (or week): Really, this event is an alert that you are running out of time to get items shipped for Christmas. Some stores have already decreased, or eliminated, their spending threshold for free shipping, and many other stores that get listed as participants aren’t decreasing their shipping offer at all on this day, but there are dozens of stores that offer free shipping or flat rates year round (see full list). With that said, the reason to pay attention to this event is that it represents the last round of online sales and discounts; many will rival BlackFriday and Cyber Monday as retailers make one last push to clear inventory. It’s a good time to find cheap electronics and computer accessories, batteries, holiday decorations and clothing.

December Buying GuideGift Cards: Late December and right before Christmas break is the best time to buy gift cards, or e-gift cards. Not only will dozens of stores offer gift card discounts (e.g. $100 GC for $80), especially for restaurants, movies and local entertainment, but you can also get cash back on many gift card deals. Anyone looking for gift card discounts should read the fine print, especially when trying to apply cash back to the initial purchase or during redemption.

December Buying GuideDecember Clearance: This event starts promptly the day after Christmas and includes huge 50-90% discounts on holiday decorations, wrapping paper/bows/tags, dinnerware, food and candy. Clearance (or End of Season) shoppers should also look for decreased pricing on off-brand, fall and winter clothing and shoes, toys, small electronics and small appliances. Tap into FatWallet’s Hot Deals forum no later than Dec. 26 for insider savings on these items as the deal hunters love this time of year and share tips willingly.

Most Parents Buy Holiday Gifts For The Kids – INFOGRAPHIC

Holiday Gifts for everyone…you too, Spot!

Holiday Gift SUrvey-IG 2015-400Did you know only 2% of parents say they do not buy holiday gifts for their kids? That’s according to a new study from (*TNS) that reports 70% parents say they’ll buy 3 or more gifts for each child and another 28% will buy 1-3 gifts per child. Overall, 9 in 10 parents will spend the same or more buying gifts for their kids in 2015. This bodes well for 61% of significant others, as 47% of American adults buy more than one holiday gift for their spouse/partner and another 14% buy just one gift for spouse/partner – unfortunately this means 39% ain’t getting a darn thing. That said, nearly 4 in 10 buy a minimum of one holiday gift for their pets. Woof!

When it comes to what kind of tech products kids want most for gifts this year, parents said 28% of their kids want an Android tablet vs. 23% wanting iPads. Meanwhile, 21% want iPhones vs. 16% wanting Samsung smartphones, and only 7% thought their kids would most want the new Apple Watch. And out of all the techie choices out there, 19% of parents said their kids just want laptops. NOTE: Smart parents will get cash back on any tech gifts.

So, what items do parents think kids want most “overall?”

  • 53% said Toys and Games
  • 42% said Clothes and Shoes
  • 39% said Video Games
  • 39% said Cards or Money
  • 29% said Media (books, movies or music)
  • 28% said Mobile Device (tablet or smartphone)
  • 21% said Laptop or Computer

We also asked parents which non-traditional gifts their kids may want most:

  • 41% want “quality time with their family”
  • 38% want to go to Disney World/Land
  • 20% want a puppy
  • 19% want to go to the new Star Wars movie
  •   9% want a new brother or sister

Of course, older folks want gifts, too. So we asked what items adults want most this year:

  • 45% want quality time with family
  • 45% want Gift Cards
  • 25% want Clothing, Shoes and Jewelry
  • 22% want a Vacation
  • 18% want a Laptop or Computer
  • 13% want Mobile Device (tablet, smartphone or smartwatch)
  • 12% want a TV

With such a big shift in shopping behavior this year–less in-store purchases, we asked shoppers which online stores offered the best gift buying experience:

  • 74% like Amazon
  • 33% like Walmart
  • 24% like Target
  • 19% like Best Buy
  • 18% like Kohl’s
  • 12% like Macy’s
  •   9% like Toys R Us
  •   8% like Sears

This year’s holiday shopping season is proving to be very incentive-laden; shoppers have high expectations for having more control over their purchases than ever before. So we asked shoppers what are the most important factors when buying holiday gifts from online stores this year?

  • 76% said Free Shipping
  • 71% said Getting the Best Deals
  • 49% said Return Policy
  • 33% said Price Matching
  • 32% said Customer Service
  • 22% said Rewards
  •   4% said Good Mobile Apps

*This national survey was conducted online by TNS on behalf of in November 2015 was fielded among 1,000 adults ages 18 or older. Please contact us for additional data and insights as needed: Brent Shelton |

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Not Your Average Top 25 Cyber Monday Deals List

walmart-cyber-monday-dealsSome of the year’s lowest prices appear in our Top 25 Cyber Monday deals, and the earliest start times ever have already leaked in Cyber Monday ads on This is pretty rare. We don’t typically see any Cyber Monday ad flyers leak before Sunday, let alone from all the major retailers. However, it’s no surprise retailers have started their holiday sales events earlier than ever. Regardless, the staff at FatWallet will aggregate the majority of the best Cyber Monday deals and all the anticipated store-wide discounts in one place starting on Sunday morning, so lucky you — you have someone to do all your homework. NOTE: Savvy FatWallet members will really cash in on Cyber Monday deals by adding up to 20% cash back, making these deals better than anywhere else (online or mobile app).

This year the “Top 25 Cyber Monday deals” list features some of the lowest prices ever on many items, but not all these deals make the headlines. This bodes quite well for nearly 70% of Americans who say they will spend the same or more than last Cyber Monday (*survey). And while 33% say they get Cyber Monday intel from retailers, 1 in 4 lean on Black Friday deal sites, and another 27% don’t bother researching at all.

2015 Top 25 Cyber Monday Deals:

(unranked – but numbered none the less – be sure to check cash back rates before you buy!)

  1. WalmartHarry Potter Complete eight-Film Collection (Blu-ray) $44.96 (+ up to 5% cash back)
  2. Express – Online Only! 50% Off Everything + Free Shipping (+ up to 2.5% cash back)
  3. Forever 2121% off site-wide + Free Shipping (+2% cash back)
  4. Best BuyLG 55″ 2160p 4k LED Smart Ultra HDTV $699.99
  5. Target15% Off site-wide + 75 Online-Only e-Doorbusters
  6. Armani40% off Fall/Winter 2015 + Free Shipping (+ 3% cash back)
  7. Acer – Save over 50% off site-wide + Free shipping (+2% cash back)
  8. eBayGoPro Hero4 Action Camera $299 (+ up to 5% cash back)
  9. Under Armour25% Off UA Big Logo Hoodies, Armour Fleece Pants & More (+4% cash back)
  10. Amazon60% off select Kate Spade New York stud earrings (+ up to 7% cash back)
  11. TargetSwagway x1 Hands-Free Smart Hoverboard $399
  12. Best BuyEpson WorkForce Wireless All-In-One Printer $99.99
  13. WalmartPorter Cable 18 Volt Ni-Cad 3-Piece Tool Combo Kit $79.99  (+ up to 7% cash back)
  14. Macy’s20% Off site-wide + Free Shipping with $25 spent (+ up to 2.5% cash back)
  15. WalmartZoomer Zuppies $15 (+ up to 5% cash back)
  16. Toys R UsSamsung Galaxy Tab 3 Lite Kids tablet $99.99  (+2% cash back)
  17. eBayLenovo ThinkPad 11.6” Notebook $209.99  (+ up to 5% cash back)
  18. Amazon50% off Adidas Performance Women’s Core Training Pant (+ up to 7% cash back)
  19. DellDell Inspiron 17 5000 Series i5 Laptop, 8GB/1 TB/Win 10 $599 (+ up to 4% cash back)
  20. Cabela’sUp to 80% off Cyber Week Deals (+ up to 3% cash back)
  21. Toys R Us$10 off Skylanders, Lego Dimensions, Amiibo and Disney Infinity figures (+2% cash back)
  22. Elizabeth Arden20% off site-wide + 7 Free Luxuries with $80 purchase (+ up to 2.5% cash back)
  23. Ace Hardware15% off any order (+4% cash back)
  24. 6PMup to 70% off apparel from major brands like Coach, Converse, and Oakley
  25. Expedia – Every hour on Cyber Monday from 9 a.m. to 3 p.m. the app will feature up to 90 percent off stays at four new hotels in different cities until supplies run out. The deals are good at select hotels for stays until March 31, 2016. Add up to 10% increased cash back from

Top 25 Black Friday Deals List, Including Star Wars Gear

Star-Wars-Absolutely-Everything-JourneyEach year we create an annual list of the top 25 (or so) list of some of the best Black Friday deals. Since we’re still awaiting a few major retailers to leak their ads, the list below is missing some key retailers, like Home Depot and Lowe’s. That said, the majority of these deals are some of the lowest prices ever on these items. What stands out this year is more than 400 Star Wars-themed items in roughly 50 merchandising categories, including Half Price Books – Star Wars Absolutely Everything You Need To Know Book (Hardcover) (details) for $15.99.

There are also a few categories that were not included, such as tools, toys, apparel and media. There are literally thousands of deals in these categories this time of year, so to pick just a few is rather self-serving. Stay tuned for some more comprehensive category breakdowns of this year’s Black Friday offerings.

Here’s the top 25 Black Friday Deals list for 2015:

Kohl’s – Westinghouse 32-inch LED HDTV on sale for $99.99 +$30 in Kohl’s Cash
Target – 55-inch Element 4K UHDTV 1080p $399.99
Best Buy – Toshiba 49″ 1080p 60Hz LED HDTV – $149.99

Best Buy – Amazon Fire 7 $35
Walmart – Apple iPad Air 2 16GB $399 (one-our guarantee)
Best Buy – $125 off iPad Air 2 128GB

SMARTPHONES ($0 down, 2 year, Verizon/Sprint)
Target – Samsung Galaxy Note 5 32GB Smartphone + $250 Target Gift Card
Best Buy – $250 Best Buy Gift Card with Samsung Galaxy S6 purchase
Target – $250 Target Gift Card with iPhone 6S/6S Plus

Office Depot – Acer Chromebook Intel OS – $94.99
Dell – Inspiron 14″ 3000 Intel Celeron, 2GB RAM, 32GB eMMC, Win 10 – $149.99
Staples – Toshiba 15.6″ Laptop, i3, 8GB RAM, 500GB HDD, Win 10 – $299.99

Meijer – 50% off Beats Solo 2 Headphones
Walmart – Beats Studio Headphones $169.00 (1 Hour guarantee)
Target – $100 Target Gift Card with iApple Watch purchases (starting at $349)

Walmart – Wii U Super Smash Bros. & Splatoon Deluxe Set – $249.00
Best Buy – PS4 500GB Uncharted The Nathan Drake Collection Bundle – $299.99
Kohl’s – Xbox One LEGO Bundle, 500GB – $299.99 +$90 Kohl’s Cash
Best Buy -Samsung 40″ 1080p TV + Xbox One 500GB Lego Bundle – $499.98

Sears – Sheet Set 800-TC (Queen) (details) – $24.99
Macy’s – KitchenAid Classic 4.5-qt. Tilt Head Stand Mixer- $199.99
Kohl’s – Chicago Cutlery Essence 18-pc. Cutlery Set- $29.99

Kohl’s – Disney Infinity 3.0 Edition Star Wars Starter Pack (XONE) – $39.99
True Value – R2D2 Lighted Holiday 28-in. Star Wars Figure – $39.99
GameStop – Star Wars Battlefront Deluxe Edition (PS4) – $69.99

Top 24 Black Friday Predictions and INFOGRAPHIC

2016 update: has all of the latest 2016 Black Friday ads. Here’s our a favorites:
Best Buy
Kohl’s Black Friday 2016
Macy’s Black Friday Ad
Sam’s Club Black Friday Ad
Sears Black Friday
Target Black Friday
ToysRUs Black Friday
Walmart Black Friday Adscan 2016

Biggest Black Friday shopping season in history?

BF Predictions IG final 350(Just Released) Retailers will offer a record 50,000 advertised deals from Black Friday ads (45,000 in 2014) this upcoming Thanksgiving weekend. The market has seen the largest number of new smartphones, tablets, streaming devices and in-demand tech released ahead of Black Friday than ever before, prompting early November sales to be more competitive than previous years. Yet, nearly 4 to 1, Black Friday shoppers expect major retailers to present the deepest savings of the year during Black Friday’s main event versus pre-Black Friday sales (see 2015 Holiday Survey) despite 42% of consumers who aren’t thrilled with stores opening on Thanksgiving Day.

This year’s final predictions (view entire series) are based on a ton of research spanning from current prices to 2015’s main sales events to previous Black Friday ads. In fact, many current prices are already at their lowest. Expect the norm of store-wide discounts of 30-60% off clothing, shoes, toys and home items at most retailers (similar to what we’ll see Cyber Monday), and deeper discounting up to 70% off fine jewelry. Last year more than 13 big-box stores offered big ticket discounting tallying more than 1,100 Black Friday appliance deals, with 200 refrigerator deals, 200 washer deals, 180 dryer deals, 150 stoves/ranges and 110 dishwashers on sale. Big ticket Black Friday shoppers will be thrilled to see continued discounts on major appliances of up to 60% off this year.

We expect awesome Black Friday video game deals in all markets, including Wii U bundles for less than $200, Xbox One bundles for less than $275 (leaked Dell Black Friday Ad is on point) and PS4 bundles for less than $350. “Guitar Hero Live,” “Halo 5: Guardians,” “Forza 6,” “Destiny: the Taken King,” “Fifa 16,” “Mario Maker” (for Wii U), “Minecraft Story Mode,” “Rise of the Tomb Raider,” “Lego Marvel’s Avengers” and “Star Wars Battlefront” are some of the new games we expect to hit Black Friday ads at 25% off (about $45 and up), with older games up to 50% off (usually when you buy two or more).

Beyond that, it’s going to be the year to buy consumer electronics. Yes, we say it every year, but as mentioned above, the tech market is ripe with newness for computing, streaming and mobile devices, leaving last year’s models prime for super low pricing. If you’ve been waiting to upgrade an older TV, streaming media device, laptop, tablet or smartphone, here’s what you can expect to score this year:

FatWallet’s TOP 20 Black Friday Predictions for 2015:

(2104 pricing in parenthesis)

TV deals: With HDTV prices on the downturn since last February during Super Bowl sales, especially 4K TV deals, holiday shoppers can expect better Black Friday TV deals than last year, including:

  • 40-inc LED TVs for less than $100 ($119)
  • 50-inch LED TVs for less than $200 (one at this price last year)
  • 50-inch 4K TVs for less than $300 ($399)
  • 60-inch LED TVs for less than $400 ($498)

Laptop deals:  Last year, the number of laptop deals nearly doubled for Black Friday shoppers. The emergence of affordable 2-in-1 laptops and high-powered tablets will push Black Friday laptop deals on older models to an all time low pricing, including:

  • Laptop door-buster deals for less than $100 (one at this price last year)
  • Touchscreen laptops for less than $200 ($279)
  • 2-in-1 hybrid laptops for less than $300 (one at this price last year)
  • Macbook Pro for less than $700 ($849)

Tablet deals:  With more than one in four shoppers saying they’ll buy tablets this year and new iPad Pro and Surface Pro models in tow, this will be the best year to nab cheap Black Friday tablet deals, including:

  • Amazon Fire HD 7 for less than $100 ($109)
  • More than 50 holiday tablet deals for less than $50 (40 last year)
  • $100 off Samsung Galaxy Tab S2
  • $100 off iPad Air, Mini and iPad Pro models

Smartphone deals:  New smartphones from virtually every cellphone maker creates huge discounting and trade-ins on older phones, including:

  • T-Mobile Family Plans for less than $100/month
  • Sprint Forever plans for $5/month
  • $100 gift cards from big box stores with iPhone 6S purchase
  • $100 gift cards from big box stores with Galaxy S6 purchase

Gadgets and Electronics deals:  TV prices have been on the downturn since Super Bowl TV deals from last February, especially on 4K TV deals, so holiday shoppers can expect better Black Friday TV deals than last year, including:

  • Beats Solo 2 for less than $100 ($149)
  • New streaming media devices 25% off or more
  • $100 gift cards with Apple Watch purchase
  • Nano Drones w/HD cameras for less than $25 ($49)

Video Game deals:  Gaming console bundles offer the best value, and retailers will incentivize these bundles by offering them with latest games and bonus in-store gift cards:

  • 25% off newly released video games
  • Wii U bundles for less than $200 ($249)
  • Xbox One bundles for less than $275 ($299)
  • PS4 bundles for less than $350 ($399)


This series of 2015 Black Friday Predictions is a forecast of upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals of less than $20 and more than retailer ad flyers (including Thanksgiving sales events and 2014 Cyber Monday deals). Contact us at for expert insights and additional data.

Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Store Deals: 2015 Black Friday Predictions (Series)

Top Stores to Scour for Black Friday Ads and Deals

Black Friday Store Ads & DealsSmart shoppers are smelling a super competitive price war this holiday shopping season (thanks to Walmart). The question is when will those Black Friday deals kick in this year? If we look at start times for Black Friday ads from last year, they ranged from Wednesday online kick-offs through Saturday-only door-busters (Sunday is now the official kick-off of Cyber Monday). Most ads featured Thanksgiving Day (night) as their Black Friday bonanza — to great public disdain — but with a record $1 billion in online sales (that’s four times the net worth of Lady Gaga). Some stores, like Macy’s, had separate ads for Thanksgiving deals. Online-only stores like Amazon, Newegg and eBay featured Black Friday deals for a full week, while several stores hosted Black Friday sneak-peeks or members-only access to select door-busters the weekend before the “main” event. Another handful of stores extended both Black Friday and Cyber Monday deals. Chaos or opportunity?

Total “as advertised” Black Friday deals were up 19% last year (more than 44k versus more than 37k in 2013), and although we tend to get all “ga ga” over those big-ticket door-busters, the hidden gems of Black Friday lie in the budget deals. Last year there were more than 2,200 Black Friday deals for less than $5, more than 7,300 for less than $10 and more than 14,300 for less than $20. In fact, there were 1,763 deals price marked at $9.99 (half of those actually 50% off or more). While some trends point to folks shopping holiday sales earlier than ever before, most consumers are quick to point out that Black Friday “almost always” has the best deals on most things they buy year after year (FatWallet surveys).


Competition is a good thing and consumers know it. Expect a gut -busting spew of early Black Friday sales featuring decent pricing on select one-offs from Nov. 1-26. If you have spare time to monitor this noise (or have access to savvy deal hunters), there are savings to be had. But with the NRF holiday forecast of retail sales growth lower than last year, the “big” savings and selection should come during the “main” Black Friday events when all retailers and brands are forced to compete on the same stage.

Expect a record number of advertised Black Friday deals in Black Friday ads (more than 50,000), with a heavy dose of in-store gift cards to incentivize purchases and insinuate lower prices ($100 gift cards or more for big-ticket items), especially on Black Friday tablets deals and new iPhones. Due to online shopping growth, we’ll see more and better door-busters than ever before to spur foot traffic, but retailers want to capture shoppers everywhere, so expect more online, mobile and social media exclusive deals that in-store shoppers won’t be able to collect. Shoppers should also expect the best prices of the year on clothing and non-digital media (physical books, movies and music). And “bundle” up, folks, because we’ll see more items paired together than ever before, like streaming media players with TVs and computer/mobile combos to lower overall prices and get shoppers to buy both items…B1G1 redefined!

  • More than 50,000 Black Friday deals

  • More bundles and in-store gift card bonuses

  • More door-busters than ever before

  • Online, mobile and social media exclusives

  • Best prices of the year on apparel and non-digital media

For reference, here are the Top 3 Black Friday Ads from 2014:

Walmart Black Friday AdWalmart Black Friday Deals

  • 1,365 total deals
  • More than 100 doorbusters
  • More than 520 deals $10 or less
  • More than 740 deals $20 or less
  • More than 140 clothing deals
  • More than 160 movie deals
  • More than 30 TV deals
  • Best Deals from 2014: 50-inch 1080p TV for $218
    and iPad Mini for $199

NOTE: Walmart offered an in-store only one-hour guarantee on select sold out items.



Best Buy Black FridayBest Buy Black Friday Deals

  • 1,448 total deals
  • More than 100 door-busters
  • More than 354 deals $10 or less
  • More than 508 deals $20 or less
  • More than 90 appliance deals
  • More than 250 movie deals
  • More than 180 video game deals
  • More than 70 TV deals
  • Best Deals from 2014: 50-inch 1080p TV for $199, Samsung Galaxy S5 for $1, $100 off all iPads

NOTE: There were more than 600 deals in Best Buy Cyber Monday Ad


Target Black Friday adTarget Black Friday Deals

  • 1,052 total deals
  • More than 100 door-busters
  • More than 211 deals $10 or less
  • More than 397 deals $20 or less
  • More than 80 clothing deals
  • More than 90 movie deals
  • More than 90 video game deals
  • More than 420 toy deals
  • Best Deals form 2014: 40-inch 180p TV for $119 and Beats Solo for $97

NOTE: Target offered an exclusive one-day pre-order of deals from their ad.




This series of 2015 Black Friday Predictions is a forecast of upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals of less than $20 and more than retailer ad flyers (including Thanksgiving sales events and 2014 Cyber Monday deals). Contact us at for expert insights and additional data.

Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Black Friday Shopping Survey and Infographic

Consumers expecting best deals and savings of the year this Black Friday.

Black Friday Survey IG-400Today’s “Black Friday” is very spread out over more than just the one day, yet 4 in 10 consumers still expect the deepest savings during the peak stretch of events, despite 42% disdain for Thanksgiving store openings. Pre-Black Friday events will present early shoppers with good deals, but retailers can be more selective about participation and products. However, Black Friday’s main four-day events force retailers to compete, putting consumers in the driver’s seat to compare almost everything before they buy it. And they know it; as survey results report, almost half of consumers (44%) get their intel from newspaper circulars or leaked Black Friday ads. While the majority are not enthused about making Black Friday — or Cyber Monday — a holiday just yet, time and time again in our FatWallet consumer surveys, holiday shoppers clearly think the best deals of the season go quite well with turkey and leftovers.

See this year’s Black Friday Predictions.

Here are the full results from the 2015 Black Friday Shopping Survey by (*TNS):


Q: Which holiday shopping event will offer the best deals and savings this year?

  • 39% – Black Friday (main events)
  • 20% – Cyber Monday (Week)
  • 13% – December Sales
  • 10% – early November Sales
  • 7% – Free Shipping Day
  • 0% – Green Monday
  • 12% – Other holiday sales

Note: Favor for Black Friday really escalates for younger, lower income consumers with children. It’s an annual opportunity to buy gifts and family needs for a fraction of cost at other times during the year.


Q: Which best describes your holiday shopping expectations this year?

  • 22% – Prices lower than last year
  • 40% – Prices higher than last year
  • 38% – More chances to save money
  • 19% – Less chances to save money

Note: The mix of higher prices with more savings could be directly related to increased opportunity to collect rewards, like FatWallet cash back from more than 1,700 stores that often stacks with card holder cash back and points.


Q: Should Black Friday or Cyber Monday be designated as a national holiday?

  • 8% – Black Friday
  • 1% – Cyber Monday
  • 9% – both should be holidays
  • 56% – neither should be
  • 16% – Get rid of them altogether
  • 10% – “If I get paid vacation”

Note: 18% of those under age 30 think Black Friday should be a natl holiday while just 2%  of 60 or older think that.


Q: What do you think about retailers offering early Black Friday sales?

  • 42% – I do not like stores opening on Thanksgiving
  • 5% – I like to shop on Thanksgiving
  • 12% – Early sales are not as good as Black Friday
  • 10% – Early sales are better than Black Friday
  • 15% –The term Black Friday is over-used and confusing
  • 26% – Black Friday sales start way too early
  • 29% – There are so many sales now that it doesn’t matter

Note: While only 5% say they like to shop on Thanksgiving, a record for online sales exceeded $1 billion last year.


Q: Which are you most likely to shop for most during Black Friday events?

  • 39% – Shop for holiday gifts
  • 18% – Shop for myself
  • 15% – Shop for home / family needs (non-gifts)
  • 1% – Shop for business needs
  • 27% – Other

Note: 1 in 4 will shop for something else besides gifts, themselves or their family or business…friends?


Q: How do you get your information on deals and discounts for Black Friday?

  • 37% – TV Ads
  • 44% – Newspaper Ads
  • 30% – Retailer web sites
  • 9% – Mobile Ads
  • 25% – Black Friday Deals sites
  • 17% – Social Media (Facebook, Twitter, Pinterest, etc)
  • 11% – Media News
  • 24% – I just go shopping


Q: How much do you plan to spend on Black Friday, compared to last year?

  • 12% – More than last year
  • 59% – Same as last year
  • 29% – Less than last year


Q: What items will you shop for during Black Friday?

  • 34% – Consumer Electronics (TVs, Laptops/Computers, Appliances, Gadgets, other)
  • 16% – Mobile Devices (Tablets, Smartphones, Wearables)
  • 25% – Home Items (furniture, kitchen, bed and bath, décor, etc.)
  • 42% – Apparel (Clothing, Shoes, Jewelry, other)
  • 30% – Toys or Video Games (games, consoles)
  • 25% – Books, Movies or Music
  • 33% – Other items

Note: *The national survey conducted online by TNS on behalf of in October 2015 was fielded among 1,000 adults ages 18 or older, 50/50 male/female.

For a hi-resolution infographic image to post on you site please contact PR at

Appliance Deals: 2015 Black Friday Predictions (Series)

More than 50% off Black Friday Appliance Deals this year.

Black Friday Appliance PredictionsThough it’s not top-of-mind, Black Friday has become one of the best times of year to buy major appliances, with dozens of items advertised at 40% off or more, including several washer/dryer sets and complete kitchen deals (fridge, stove, dishwasher and microwave). In fact, more than 13 big-box stores offered big ticket discounting from last year tallied more than 1,100 Black Friday Appliance Deals, with 200 refrigerator deals, 200 washer deals, 180 dryer deals, 150 stoves/ranges and 110 dishwashers on sale. 2015 Black Friday Predictions

Sears has been the front-runner for offering the best appliance deals the last few years (nearly 400 in 2014), and it hasn’t gone unnoticed by other big retailers like Home Depot, Lowe’s, Best Buy and hhgregg. This year, Black Friday shoppers can expect stiff competition with heavy appliance discounting up to 60% off outlet and quality name brand models. They’ll top savings on the best washer/dryer sets from last year by $200, with front-loading sets at $700. Stainless steel refrigerators can be had for less than $500, which is below last year’s gem of a deal from Lowe’s for $598, and gas ranges for less than $250 (Kmart had lowest price in 2014 at $289). Other predictions for appliance deals on Black Friday include:

  • Stainless steel refrigerators for less than $500

  • Front-load washer/dryer sets for less than $700

  • 60% off name brand appliances

  • Gas ranges for less than $250

  • Complete kitchen sets for less than $1,500

Of all the huge savings offered on major appliances during Black Friday sales, perhaps none are bigger than the ones we see on high-end refrigerators and complete kitchen sets, where savings can be $2,000 or more. They were very popular with FatWallet members who also earned significant rewards on these super big-ticket purchases with cash back from more than 80 home stores. Expect even more Black Friday deals like these this year.

Top 10 Appliance Deals from Black Friday 2014:

Kenmore Gas RangeSears

Kenmore 4.2-cubic foot gas range with broil & serve drawer (73433)

$398.99 (was $849.99)


Maytag Fridge


Maytag 21.8-cubic foot French door refrigerator (MFI2269VEM)

$999 (was $2049.99)


Kenmore Range


Kenmore 4.2-cubic foot gas range (73032)

$289.99 (was $349.99)


Chest Freezer


Igloo 7.1-cubic foot chest freezer

$148 (was$189)


Sears Outlet Bottom Freezer RefrigeratorSears Outlet

Bottom Freezer Refrigerators

60% OFF


Appliance W/ Free Samsung TabletBest Buy

Purchase of Any Samsung Major Appliance + Free Samsung Galaxy Tab 4 8.0-16GB Tablet

$649 Or More


Kenmore Appliance DealSears

Kenmore 25-cubic foot side-by-side refrigerator + 5.7-cubic foot electric range with true convection + 24-inch built-in dishwasher

$2,049.97 (was $3,449.97)


Kenmore Front Load Washer DryerSears

Hometown Kenmore 3.9-cubic foot front-load washer + Kenmore 7.0-cubic foot electric dryer

$799.98 (was $1454.50)


Samsung French Door RefrigeratorHome Depot

Samsung 29.5-cubic foot French four-door refrigerator

$2,498 (was$3999)


Lifepro InfraredMeijer

LifePro Infrared 6 Element Heater (Mahogany Golden Oak)

$79.99 (was $129.99)


This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at for expert insights and additional data.

Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

Clothing Deals: 2015 Black Friday Predictions (Series)

2016 update: has all of the latest 2016 Black Friday ads. Here our a few of our favorite clothing deals:
Kohl’s Black Friday Ad
Macy’s Black Friday Ad
Target Black Friday Ad
Walmart Black Friday Ad

Despite the buzz of doorbusters, Black Friday Clothing Deals are most popular

Black Friday Predictions ClothingEvery year, the buzz about Black Friday deals focuses on cheap TVs and laptops, discounted video game bundles, those coveted tablet and smartphone deals, and some of the hot toys. But, if you’re judging by overall sales numbers and every FatWallet consumer survey, Black Friday clothing deals are by far the most in-demand items on holiday shopping lists every year. (2015 Black Friday survey will be released Nov. 1)

Deals for apparel also dominated 2014 Black Friday ads with 11,140 total clothing, shoes and accessories deals, with 1,500 deals for less than $10, 3,600 for less than $20 and more than 1,000 buy one/get one (or two) deals, 100 of those from Meijer alone. In fact, Black Friday and Cyber Monday are perennially the best time of year to buy clothing, with virtually every retailer and brand that sells apparel offering 40-50% off or more for kids and adults clothes and shoes. Shoppers can easily check off the biggest chunk of their Christmas gift lists with quality jeans, shirts, shoes, sleepwear, jewelry and even handbags for a fraction of the cost they’ll spend at other times of the year. 2015 Black Friday Predictions

This year, clothing will again be the most discounted category of the holiday season. With added incentives like Macy’s Money, Kohl’s Cash and Sears Rewards, shoppers can also expect Macy’s, Kohl’s and Sears’ Black Friday deals to be the front-runners for overall apparel discounts, with average savings nearing $75 per purchase. Walmart, Target, Old Navy and American Eagle will also be top shopping destinations, with Walmart and Target offering dozens of clothing deals for less than $5,and the latter two offering 50% off store-wide. With so much deep discounting, free shipping will play a huge role for online shopping decisions. Expect free shipping thresholds to come down from their normal rates by 50% to keep these retailers competitive.

  • Jewelry and handbags up to 70% off

  • Store-wide apparel deals up to 60% off

  • Top sportswear up to 50% off

  • Kids clothing deals for less than $5

  • Women’s long leather boots for less than $20

More specifically, items like Levi’s jeans will see 60% off again, and women’s long leather boots can be had for less than $20. Popular sporting goods stores will offer Nike, Adidas and Under Armour, and other top brand athletic wear, including men’s name brand golf shirts, will start at at half-price or more. For the kiddos, big-box stores will offer outrageous prices on sleepwear, shirts and jeans for less than $5 each. And jewelry, especially diamond earrings and gold and silver chains, will be sale-priced from 50-70% off, offering perhaps the best time of year to buy Valentine’s gifts for the stock-up shopper types. Smart shoppers will add FatWallet Cash Back for even more savings, which is often significantly increased in November and December from dozens of top stores (more than 500 total).

10 Top Clothing Deals from Black Friday 2014:

Women's Riding BootsTarget

Women’s Riding Boots (Door-buster)

$18 (was $40)


Women's Apparel B1G1 50% OffTarget

Pro & college licensed women’s apparel (assorted)

B1G1 50% OFF


Tommy-Armour-Mens Golf Apparel 50 OFFSports Authority

Tommy Armour men’s golf apparel

50% OFF


REI Down BootiesREI

Down booties

50% OFF


Cashmere CrewneckMacy’s

Charter Club Misses Cashmere Crew Neck Sweaters (Assorted Styles)

40% OFF


Kohls 60-70% dealKohl’s 

Women’s sportswear

60-70% Off


Mens FleeceDick’s Sporting Goods

Reebok & Adidas women’s/men’s fleece apparel

50% OFF


Kohls CouponKohl’s 

Women’s handbags

60% OFF


Levis Black FridayMacy’s

Levi’s men’s jeans

60% OFF


Under ArmourCabela’s

Under Armour women’s/men’s EVO base-layer apparel



This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at for expert insights and additional data.

Know when early Black Friday sales start with VIP access to all 2015 Black Friday ads and deals by signing up for timely email alerts, following the hottest deals in our Black Friday forum and Twitter feeds or downloading the best Black Friday APP (iOS/Android) for the latest holiday news and shopping on-the-go.

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