Category Archives: infographics

Best time to buy tools? Father’s Day Sales [survey]

8 in 10 BUY NEW TOOLS YEARLY, 1 in 10 BUY TOOLS for FATHER’S DAY GIFTS and HALF BUY TOOLS at HOME DEPOT

Tools-survey-blogFor the second year in a row, Father’s Day ranks tops with shoppers for the best time to buy tool deals in FatWallet’s annual Tools Buyer Survey*, just nudging out Black Friday which replaced Spring home sales as the second best time of year to buy tools. In fact, tools rank as third most popular Father’s Day gift of 10% surveyed , with 20% electing to get dad a card and 14% will take dad to dinner or other event. Not necessarily a huge surprise as June is known to be the best time of year to buy both power tools, and home improvement materials (see What to buy in June).

Similar to last year’s survey, 80% of American adults said that they buy new tools at least once every year, with 37% buying more than once and 17% 3-4 times a year. Of these, 23% will spend between $100 – $249 and 10% spend $250 or more on new tools annually. Almost half of those surveyed said they will buy tools from Home Depot, 40% Lowe’s and 19% from Sears, although 37%  still ranks Craftsman as the most popular tools brand well ahead of Black & Decker (25%) and DeWalt (23%).

1 in 4 said lawn and garden tools and are most popular but that’s down considerably from 2014 (38%), followed by 17% to buy Combination Power Tool Kit (cordless), 15% Hand Tools, 14% Power Drills, 14% Tool Box (storage). Savvy tool shoppers will be sure to add increased cash back from upcoming summer sales and Father’s Day offers to bolster their savings and improve their DIY projects.

[STATISTICS]:  Overall home improvement spending is expected to grow 5.8% during the summer months of 2015, with an average of marathon 4 projects per homeowner who noted they were working on projects (Home Improvement Research Institute).

Q: How often do you buy tools (for using at home) or home improvement related items?

  • 43% Once a year or less often
  • 15% 2 times a year
  • 17% 3-4 times a year
  • 5% Monthly or more often
  • 20% said “I have never purchased tools” (only 13% for males)

Note: Nearly 30% of those under age 30 have never purchased tools before.

Q: Which of these items are you most likely to purchase this year as a Father’s Day gift?

  • 20% said “just a card”
  • 14% said Dinner or an Event (shows, games, concerts, etc)
  • 10% said Tools
  • 9% said Apparel (clothing, shoes, jewelry, etc.)
  • 6% Electronics or Computers
  • 5% Sporting Goods
  • 5% Media (books, magazines, movies, music)

Note: 1 in 10 will buy new tools for dad.

Q: Of these options, when is the best time to find deals on tools?

  • 30% Father’s Day
  • 28% Black Friday Sale
  • 21% Spring Sales
  • 15% December Holiday Sales
  • 6% Cyber Monday

Note: Those age 50-59 were the only group that ranked Black Friday the best time to buy tools.

Q: Approximately how much do you plan to spend on tools this year?

  • 67% Less than $100
  • 23% $100 to $249
  • 7% $250 to $499
  • 3 $500 or more

Note: Those under the age of 40 will spend 30% more on tools.

Q: When you buy tools, where do you buy most of your tools?

  • 48% Home Depot
  • 40% Lowe’s
  • 28% Sears
  • 13% Ace Hardware
  • 8% Menard’s
  • 16% Department Store (Walmart, Target, Kohl’s, etc)
  • 10% Online Store (Amazon, Ebay, Overstock, etc.)

Note: The majority of those buying tools from Menards are located in the Midwest (32%).

Q: Of these options, what is your most desired brand of tools?

  • 37% Craftsman
  • 25% Black & Decker
  • 23% DeWalt
  • 5% Milwaukee
  • 4% Makita
  • 4% Bosch
  • 2% Porter Cable

Note: Craftsman is “the” most visible tool brands during Black Friday sales, and a life-time guarantee and affordability make for a smart tool purchase.

Q: Which tools do shoppers want most this year?

  • 24% Lawn & Garden Tools
  • 17% Combination Power Tool Kit (cordless)
  • 15% Hand Tools (hammers, screwdrivers, pliers, etc)
  • 14% Power Drills
  • 14% Tool Box (storage)
  • 10% Automotive Tools
  • 8% Circular Saws or Miter Saws

Note: Demand for yard & garden tools have decreased by 50% in popularity from last year’s tool survey (36% in 2014) as demand for cordless power tools increases.

Q: Of these options, which is the most important feature for power tools?

  • 60% Quality/Durability
  • 15% Battery Life
  • 11% Power/Torque
  • 9% Weight/Size
  • 5% Length of Warranty

Note: Battery life, power and size all increased in importance supporting the rise in popularity of cordless lithium ion tools which produce more torque and last longer without a charge, all in a much smaller footprint.

Q: What would stop you from buying new tools this year?

  • 33% said “I have way too many tools at home”
  • 26% said “I have tools I’ve never use”
  • 20% said “Only if I run out of money”
  • 17% said Too busy to do home projects
  • 15% said “Hammer, screwdriver and duct tape is all I need”
  • 11% said “Spouse says it’s not in the budget”

Note: 30% of those under age 30 are just too busy to take on home projects.

 

*The national survey conducted online by TNS on behalf of FatWallet.com in March 2013 was fielded among 1,000 adults ages 18 or older, 50/50 male/female.

 

Survey: Vacation Spending Flat for Americans in 2015

Half of all Americans share their vacations on Facebook

US vacation travel studyBasically flat from last year’s results, an April summer travel study reports that 8 in 10 Americans take vacations and more than 60% will go on at least one this year. The annual vacation spending survey from Fatwallet.com also reports 42% will spend +$1,500 on vacations this year (down slightly from 46% in 2014), and 10% will spend +$3,000 (13% in 2014). Meanwhile, 74% of vacationers say they save money via online for travel deals, and/or use miles, points, cash back rewards and timely credit card offers to make their family trips more affordable. (see official release)

INFOGRAPHIC: Travel Study Shows Vacations Are Trendy for a great visual to share with others.

FULL SURVEY RESULTS:

Q: How often do you go on vacation?

  • 25% said More than once a year  (32% in 2014)
  • 33% said Once a year (27% in 2014)
  • 6% said Every other year (6 in 2014)
  • 17% said Every few years (18% in 2014)
  • 19% said Never (17% in 2014)

Note:  While, 6 in 10 take at least one vacation every year, 1 in 4 go more than once a year (more than 1 in 3 for those with annual income above $75k) and 1 in 5 said they never go on vacation (nearly 2 in 5 for those with annual income below $30k).

Q: How far in advance will you book your next vacation?

  • 2% said Last Minute (2% in 2014)
  • 12% said Less than 1 Month Ahead (15% in 2014)
  • 60% said 1- 6 Months Ahead (48% in 2014)
  • 14% said More 6 Months Ahead (11% in 2014)
  • 12% said I do not book ahead, I go and take what’s available

Note:  60% book vacations at 1-6 months ahead (up 25% from 2014) and 14% book vacations at least 6 months in advance (up 30% from 2014).

Q: Which resource has the most influence for finding vacation and travel information , opportunities or advice?

  • 2% said Tourist Boards (5% in 2014)
  • 5% said Travel Forums (28% in 2014)
  • 4% said Travel Magazines (7% in 2014)
  • 50% said Family and Friends (46% in 2014)
  • 3% said Vacation Rental (FRBO, AirBnB, etc.)
  • 8% said Travel Rewards/Points (8% in 2014)
  • 28% said Other

Note:  Half of those surveyed said friends and family have the most most influence on their vacations (up 8% from 2014) and 58% for those under age 40.

Q: How much do you plan to spend on your next vacation? (Select one)

  • 58% said Less than $1500 (54% in 2014)
  • 32% said $1501-$3000 (33% in 2014)
  • 10% said More than $3000 (13% in 2014)

Note:  42% will spend more than $1500 on their next vacation, 10% will spend more than $3k.

Q: Of the following hotel amenities, which are important to you?

  • 64% said Free Breakfast Buffet (67% in 2014)
  • 69% said Free WiFi (72% in 2014)
  • 65% said Free Parking (66% in 2014)
  • 46% said Pool/Spa (49% in 2014)
  • 13% said Pet Friendly (11% in 2014)
  • 19% said Fitness Center (19% in 2014)
  • 21% said Airport Shuttle (23% in 2014)

Note:  Free WiFi #1 hotel amenity for the second straight year for 7 in 10 (8 in 10 for those under age 30), while free parking was #2, swapping spots with Free Breakfast Buffet from 2014.

Q: How will you book your next vacation?

  • 22% said Travel Website (American, United, Ramada, Holiday Inn, etc.) (44% in 2014)
  • 31% said Online Travel Agent (Priceline, Orbitz, Expedia, etc.)
  • 6% said Local Travel Agent (7% in 2014)
  • 7% said Coupon/Deal Website (14% in 2014)
  • 2% said Cash Back Shopping Website (2% in 2014)
  • 32% said Other

Note:  New question revealed almost 1/3 book vacations via online travel aggregators, and the use of coupons sites like FatWallet and Ebates that offer deals with cash back has doubled from 2014.

Q: What are you most likely to use to help save on booking your next?

  • 13% said Cash Back Rewards (13% in 2014)
  • 16% said Miles or Points (18% in 2014)
  • 39% said Special Online Offers and Deals (42% in 2014)
  • 7% said Credit Card Offers (7% in 2014)

Note:  Nearly 3 in 10 use rewards to save on booking (cash back, points or miles). 4 in 10 plan to use online deals to save on their next vacation.

Q: Which of these devices will you use to book your next vacation ?

  • 74% said Computer/Laptop (83% in 2014)
  • 7% said Tablet (4% in 2014)
  • 7% said Smartphone (5% in 2014)
  • 12% said Other

Note:  14% will use a mobile device to book their next vacation (up 56% from 2014), 21% of those under age 30 use a mobile device to book vacations, and 74% book using a laptop or computer (down 12% from 2014).

Q: Which are you most likely to purchase for use on your next vacation?

  • 12% said Luggage (12% in 2014)
  • 26% said Swimwear (28% in 2014)
  • 4% said Sports Equipment (5% in 2014)
  • 55% said Clothing, shoes and accessories (58% in 2014)
  • 28% said Health and Beauty items (30% in 2014)
  • 10% said Electronics (smartphone, earbuds, camera, etc.) (8% in 2014)

Note:  Clothing, shoes, health and beauty products and swimwear top shopping list for vacation prep.

Q: Which are you most likely to shop for on a vacation?

  • 55% said Souvenirs (65% in 2014)
  • 34% said Clothes (39% in 2014)
  • 13% said Jewelry (16% in 2014)
  • 8% said Home Furnishings or Art (10% in 2014)
  • 20% said Coupons for Local Activities (24% in 2014)
  • 8% said Duty Free (12% in 2014)

Note:  Versus 2014, vacationers buying less stuff to bring home during vacations.

Q: Which way are you most likely to share your vacation with friends and family?

  • 50% share on Facebook (70% for those under age 30)
  • 42% share vacation photos via email
  • 14% said they use Instagram to share vacations (42% for those under age 30)
  • 6% use Twitter (14% for those under age 30)
  • 5% use the Cloud
  • 5% use Youtube

*The national survey conducted online by TNS on behalf of FatWallet.com in April 2015 was fielded among 1,000 adults ages 18 or older.

Electronics Deals: 2015 Shopping Survey

50% of Americans will buy new smartphones in 2015

Survey-image-blog

FatWallet’s annual Electronics Shopping Survey (*TNS) asked American adults which products they plan to buy and how much they plan to spend. This year, overall electronics purchases will be higher than 2014 with 75% planning to buy. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials. See this year’s INFOGRAPHIC and official release.

Millennials are leading the charge into the big March Madness tech sales and beyond, especially for mobile devices, as the Apple Watch becomes available in April. Purchases for electronics deals using mobile devices will increase by 22% overall–35% for Millennials.

Wearables are trending: This year, consumers plan to buy 50% more wearables than a year ago and those surveyed under 30 are 57% more likely to buy wireless tech this year and overall, will buy 42% more wireless or bluetooth headphones and speakers.

Smartphones:

Of the HALF of us that will buy smartphones this year (up 4% from 2014):

  • 50% will buy Androids smartphones (up 17%)
  • 40% will buy iPhones (50% for Millennials)
  • 5% will buy Windows phones (down 44%)
  • 7% will buy basic cell phones (down 36%)

Which will have the biggest influence on their new smartphone purchase?

  • 4 in 10 will upgrade existing smartphone
  • 1 in 4 to a different brand
  • 1 in 5 to a bigger screen
  • 21% will buy a new phone in order to lower costs of existing carrier, (28% for females)
  • 12% will buy a new smartphone in order to switch to no-contract

Tablets:

27% plan to buy a new tablet in 2015 (up 8% over 2014), 33% for those with children in the household and 36% for those age 39 or younger.

  • 42% will buy iPads (up 24%)
    • 46% under age 30 (up 15%)
    • 53% will buy iPads for those with children home (up 60%)
  • 15% will buy Windows tablets (down 25%),
    • 4% under age 30 (down 55%)
  • 32% want Android tablets (up 3%)
    • 45% under age 30 (40% above average, up 25% )
  • 10% want a Kindle tablet (down 33%)
    • 6% under age 30 (down 63% )

Laptops:

Of 34% who will buy a new laptop this year (up 30%),

  • 25% will buy HP (down 2%)
    • 16% under age 30 (down 38%)
  • 22% want Dell (down 4%)
    • 16% under age 30 (down 11%)
  • 19% want Apple (up 36%)
    • 29% under age 30 (up 81%)
  • 10% want Samsung (up 11%)
    • 8% under age 30 (down 33%)
  • 6% want Lenovo (up 20%),
    • 11% under age 30 (up 175%)
  • 5% want ASUS (down 17%)
    • 6% under age 30 (down 50%)

*The national survey conducted online by TNS on behalf of FatWallet.com in March 2015 was fielded among 1,000 adults ages 18 or older.

INFOGRAPHIC: Valentine’s Day Fun Facts

Valentines Infographic-thumb2015 Valentine’s Day Spending Stats

The NRF is reports Valentine’s Day spending at $19 billion with more than $142 per person as +60% of consumers say they will celebrate with purchases this year. Ebates.com announced a new Valentine’s survey that reports 39% have smartphones as a top choice for Valentine’s gifts for her, and him. With iPhone6 deals and iPad Air deals will surely creep into Valentine’s gift lists, we fully expect spending to exceed $20 billion this year. The trend to get something techie may not be as romantic as chocolates and flowers, but there are apps that can simulate a whole lot more than taste and fragrance! Traditional gifts will still be a boon for retailers though as half are expected to buy candy and 1/3 or more will once again buy flowers, with males outspending females 2 to 1. The guys may want to visit FatWallet’s Valentine’s Deals to find increased cash back and coupons to help them save some dough!

25 Valentine’s predictions and fun facts that indicate a 2015 shopping spree…of those who celebrate Valentine’s Day:

Read more

1 in 4 Choose to Stream TV Content vs. Cable – INFOGRAPHIC

TV-BUYER-IG-2015-blog-thumb2015 TV Buyers Survey

With one quarter of Americans stating they choose to stream their TV programming over cable, or other available options (antenna, DVD/Bluray, etc), the T-commerce revolution seems to be in full swing, especially with so many choices and options for consumers to send TV and movie content to their big screens. It would be a mistake to not have these choices to consume media on a TV set. With smart TVs and streaming media devices in high demand, and availability, many of us have several streaming options on our TVs. How many of you have a smart TV, a smart Blurry player, a Roku or Apple TV and an Xbox One all hooked into one TV?

It’s no wonder that the new infographic below, displaying results from FatWallet’s annual TV Buyers survey by TNS (see full results, and 2014 results) reveals nearly one quarter (24%) now stream the majority of their TV content (43% of those under age 30). Read more