Category Archives: Retail News

Early Alert: Walmart leaks kids top choice toys and new layaway details

Walmart Top Toys Ad

Better early than never? Although it’s still August, the retail giant announced Walmart Toy Week offering a sneak-peek of their annual kids top choice where they survey thousand of kids to pick the top toys of the year (vetting the stuff kid’s really want for Christmas). Walmart has an assortment of these toy deals featured (some rolled back) as a pre-holiday purchase. The promotion could be a tactic to provide the retailer data as to which hot toy items they will insert into the huge list of Walmart Black Friday doorbusters. Some of the “chosen ones” include: Walmart Top Toys Ad

  • Fisher-Price Bright Beats Dance & Move Beatbo
  • Nerf N-Strike Mega Series RotoFury Blaster
  • Marvel RC Hulk Smash
  • Fisher-Price Little People Big Animal Zoo
  • Doc McStuffins Pet Vet Talking Doll and Care Clinic
  • LEGO DUPLO Creative Play Creative Animals Building Set
  • Playskool Sesame Street My Peek-a-Boo Elmo Toy
  • Disney Frozen Elsa Castle
  • Barbie Dreamhouse
  • Girl Scouts Deluxe Cookie Oven

Coincidence? 2 weeks ahead of 2014, Walmart is launching it’s annual holiday layaway program Friday, August 28. They have lowered the price of eligible items to $10 with a $50 minimum purchase, no fee to start a layaway account with 10% down. Layaway pick up deadline is Monday, December 14 and folks will have 90 days (up from 60) to pay for it.

These will lead up to the Friday, September 4 Force Friday event which will feature a fist glimpse of exclusive Star Wars merchandise to help promote the theatrical release of Star Wars: The Force Awakens on December 18, 2015.

You can keep tabs on all Walmart deals, news and Black Friday ad leaks at and their popular money-saving blog.

T-Mobile solves iPhone 6 upgrade dilemma w/new #BacktoSchool Deal

Retail News: Back to School iPhone Deals JUMP a Grade

T-Mobile-Aback-to-school-dealThanks to an email from our T-Mobile contact, this morning, T-Mobile kicked off its Back to School season with a new iPhone 6 upgrade deal offering $0 down and $15 a month with trade-in. The kicker… T-Mobile guarantees that this offer can “lock-in the price of your next iPhone(before the end of the year).

Translation: Each summer, Apple smartphone users are waiting to hear rumors for what’s coming next with the, now, annual iPhone release in October (because Black Friday doesn’t come soon enough). For Apple geeks, this can be a dilemma…should we buy a new iPhone during back to school discounting, or wait? For T-Mobile customers, problem solved! This new special iPhone offer, (timely for Back to School shoppers looking to arm their student with a smartphone) offers T-Mobile customers who gets a new iPhone 6 now (with JUMP! On Demand) to swap it for the next iPhone release before the end of the year for, well, free. You’re “lock-in” at $15/month and get  to upgrade to the new iPhone 6 (or 6S, 7, whatever) for no additional charges.

If that’s not good enough for deal hunters, FatWallet’s Back to School Tech Deals promotion has increased cash back in the T-Mobile coupons page (now up to $50 additional savings – was $37). NOTE: Annual Shopping Survey from reports that 15% of parents plan to buy their kids a smartphone during Back to School sales events this year, while 2 in 3 parents agree that it’s appropriate for teens to have their own smartphone…7% said students should wait and buy their own smartphones (down from 16% in 2014).

Daring to Compare Prime Day with Black Friday Deals

Word is out in mass of Amazon’s Prime Day tomorrow, celebrating 20 years of online retailing (starting Wed. July 15 at 12:oo am PT). Today Amazon leaked a teaser list of deals as claims of this event being bigger than Black Friday reverberate, but will the Black Friday deals (in July) be better than Black Friday? Walmart is firing back on the “prime” recruitment day with a Dare to Compare campaign of Rollbacks and a lower shipping threshold of $35, while other retailers are expected to jump on the opportunity to steal some of the attention (…let Free Shipping Day in July begin!).

amazon-prime-day-fatwalletActually, the slew of current summer clearance and July sales feature pricing that beats Black Friday and discounting that rivals last years Cyber Monday deals. Perhaps one smart way to approach Prime Day would be with one eye on Back to School needs, getting some shopping out of the way while taking advantage of prime savings on things like student laptops, tablets and clothing. If you do test Prime Day, don’t forget to add Amazon cash back from FatWallet when available for extra savings, or dare to compare other cash back from more than 1,600 stores – every little bit adds up.

Comparing Amazon Prime Day (leaks) with 2014 Black Friday deals:

• Fire TV Stick $15 off (currently $39) – Meijer offered the Fire TV last Black Friday for $74.

• Kindle, $30 off, Amazon offered the Kindle (6″ w/4GB) for $49.99 last Black Friday.

• Fire HD 7, $60 off – Shopko offered the Kindle Fire HD 7 w/8GB for $109.99 last Black Friday.

• Fire HD 7 Kids Edition, $60 off – Toys R Us has this product for $189 today and Meijer offered the Kindle Fire HD 6 Kids Edition for $149.99 +$30 coupon last Black Friday.

• 32-inch LED TV for $75 – last Black Friday there were 8 retailers offering a 32″ TV under $100, with Walmart coming in lowest at $98 (one of the most popular doorbusters of the season).

• 40-inch 1080p LED TV $115 – Target gets kudos for the lowest priced 40″ HDTV on Black Friday with their doorbuster at $119 last holiday season.

• Brand-name 32-inch Smart HDTV under $200, if Seiki is indeed a brand name then TigerDirect steals the lowest price on a 32″ Smart HDTV on Black Friday at a ridiculous $140.

• 50-inch 4K TV bundle, under $1000 – the vague details here make this difficult to compare, but there were a few 50″ 4K TVs under $1000 last Black Friday including a Seiki 50″ 4K for $400 from Tiger Direct and Best Buy has a 55″ Samsung 4K for $900.

• Bose headphones at the lowest price ever on Amazon – for reference, Abt Electronics offered Bose SoundTrue headphones for $150 last Black Friday.

• Chromebook laptop, only $199 – Best Buy offered an Acer 11.6″ Chromebook for $150 last Black Friday.

• Over 50% off two Nikon COOLPIX cameras – Best Buy offered the Coolpix L830 deal with 16MP +free memory card and bag for $169.99 last Black Friday


Other Prime Day deals from Amazon’s announcement today include:
Highly rated binoculars, under $120
Two security camera-kits, $279.99
K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
iRobot Roomba Pet Vacuum Cleaning Robot, under $300
Husqvarna mower, under $300
40 lightning deals on DVDs up to 75% off
Up to 50% off any of the Harry Potter books
Save more than 70% on the Divergent Series Complete Box Set of books
Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
Save up to 50% on select tools for the DIY auto enthusiast
Connected Car and Scan Tool products starting at 60% off
Road-trip-ready automotive products starting at 50% off
Save more than 50% on Drinkwell Platinum Pet Fountain
30% off select clothing, shoes, jewelry, watches & more
60% off Amazon Elements Baby Wipes with code ELEMENTS60
Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
Buy an Gift Card multipack, get $10 in promotional credit
Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
Prime Now will also offer deals in the six cities where the service is offered

MEDIA CONTACT: Email us for additional Black Friday insights, interviews (we SKYPE) and in-depth shopping data, tips and trends.

FatWallet Launches Cash Back App for iOS

June 29, 2015 (PRNewswire) —, where millions of deal hunters go to stack coupons with cash back, launches their most comprehensive shopping app to date for iOS devices. Just like online, mobile shoppers can now combine savings from online coupons, free shipping and other timely discounts with cash back from more than 1,600 retailers—anywhere they use their iPhones and iPads. A recent study from FatWallet reports that purchases using mobile devices will increase by 22% overall, and 35% for Millennials. Shoppers using the FatWallet mobile platforms have earned in excess of $500,000 in additional cash back savings during the last calendar year.

The new FatWallet app is free and available for DOWNLOAD from the App Store. Key features include:


• Cash Back Shopping – Get up to 25% cash back with most things you buy at over 1,600 stores, including Amazon, Kohl’s, Home Depot, Newegg, Groupon, and Walmart

• Hot Deals – View the most current daily coupons and add savings to your purchases

• Cash Back Sales – Quick access to a list of current stores that have increased cash back

• Customization – Save a list of your favorite stores for custom shopping

• In-store Coupons – Access in-store coupons and apply at store checkout

• Tell-A-Friend – Get $20, or more, when you invite at least two friends that shop through

• My FatWallet – Access your cash pending, cash back history, and tracking tickets to see what’s coming in your Big Fat Check!

• Notifications – Never miss a deal! Get notified when your favorite stores increase cash back or offer hot coupons and deals.

• Share the Savings – Easily share deals, coupons and cash back savings opportunities with friends and family via Facebook, Twitter, text and email


Visit our FatWallet app page for a detailed tutorial or visit the iTunes App Store to download for free and start saving money anywhere, anytime!



What to Buy in JUNE – Smart Shopping Tips

June: Best savings on items for DIY HOME IMPROVEMENT Projects

JUN-trends-2015-blogIf April showers brings May flowers, then June brings summer projects, hopefully finished “pre-heat”, and the best time to upgrade tools and DIY project needs on the cheap. In fact June could be coined “guys appreciation month” as big home, yard and garden sales events kick off the first week of June and run consistently through the 4th of July. For the second year in a row, FatWallet’s Tools Shopping Survey (results) ranked Father’s Day sales the best time of year to find deals on tools, edging out Black Friday, and any other seasonal retail events. Dads like, and need, tools and the majority of us will gift ourselves by saving big on a wide selection brands’ power tools, cordless combo kits, yard & garden tools, automotive tools and tool storage boxes.

But the savings don’t stop here. The rush to beat the heat creates some of the years best savings and rebates on paint, stains, home improvement materials, yard and garden and patio products also fit the bill. Shoppers can also expect lucrative discounting on sports and outdoor gear and apparel for fishing, hunting, camping, hiking, golfing, biking and swimming with competitive pricing on top brands throughout the month. It’s a good time to look for “value” purchases in quality products vs. the “cheaper” quality products you’ll find from Black Friday deals on similar items.

Early June is also prime time to find deals on regional summer fun via online local deals ahead of vacations and staycations. Plus, if you’re schedule is flexible, last minute vacation packages can bring big savings, especially on hotel booking which feature the highest cash back available through FatWallet for a limited time..

Savings tips for what to buy in June:

Father’s Day Deals are more than just for dads:

For many of us, Father’s Day is about spending time with dad, then taking advantage of the sales for ourselves. Here’s what to expect big savings on leading up to June 21.

  • Tools & Auto: (power drills, cordless combo tool kits, yard & garden tools, automotive tools and parts, tool storage)
  • Sports & Outdoors: (golfing, fishing, hunting, camping, hiking, biking, swimming)
  • Electronics: (laptops, tablets, smartphones, cameras, streaming media, wireless devices)
  • Local Deals: (auto services, restaurants, golfing, movies and health/fitness services)

Tip: Taking advantage of online local deals via Groupon, Amazon Local and Living Social are a good way to save 50% or more on a fun day with dad and the family.

Home Improvement Deals heat up this month:

The rush to beat the heat on those DIY home projects create a perfect storm for homeowners looking for materials on a budget. Here are the items that can be found at the hardware store (and online) with some of the best discounts of the year.

  • Paint & Coatings: (interior and exterior for walls, ceilings, floors, fencing, decks, garage and house)
  • Materials: (hardware, faucets, light fixtures, wall board, shingles, fencing, wood, etc.)
  • Tools: (saws, power drills, combo kits, storage, ladders, mowers, trimmers and gardening tools)

Tip: Look for bigger savings of both money and time by shopping online and utilizing free in-store pickup, or better yet when available, free home delivery (and haul away of your old items as needed).

Saving money on Graduation/Wedding Gifts:

Spring clearance and special June sales (Father’s Day, Home Improvement sales, Summer Travel deals) have hidden savings when it comes to buying gifts. Often you can stretch an in-store discount to combine a few gifts with home needs in one purchase, if you shop smart.

  • Home: (dishware, cookware, bedding, small appliances)
  • Flowers, Gifts: (flowers, gift baskets, frames, photo albums, jewelry)
  • Clothing: (jackets, hoodies, pants, long sleeve shirts, rain coats, spring colors)
  • Travel: (caribbean vacation packages, hotel and car rental deals, summer event tickets

Tip: Look for items that qualify as gifts during other seasonal sales (this is actually a great money saving strategy for buying early holiday gifts, as well).

How to find last minute SUMMER VACATION deals:

If you’re flexible, finding last minute summer vacation deals is about being flexible with dates and destinations. Plus, FatWallet features added savings of cash back from +100 travel sites including Priceline, Expedia, Travelocity,,, and Orbitz.

  • Airfare: Bundling airfares with hotels as a package should get you there and back at a bargain if you’re willing to come and go at off hours.
  • Hotels: Get cash back along with the best vacation packages staying in hotels like Hilton, Marriot, Westin, Ramada and more.
  • Car Rental: Look for free rental car upgrades, one-way discount codes and rental car packages.
  • Local Deals: Find 50% or more off local events, activities and getaways + cash back!

Tip: Rule of thumb for booking last minute is when you see an acceptable rate (factored in all taxes and fees), book it!

Cheap SUMMER FAMILY FUN via local deals:

FatWallet Local Deals provide daily deal shoppers a one-stop resource with all the available offers from Groupon, Living Social, Gilt City and other sites in more than 150 cities, including savings on hundreds of timely national deals. Perfect for summer events and cheap meals on the road.

  • Activities & Events: (concerts, sports, theme parks, museums, arcades, movies, bowling, etc.)
  • Beauty & Spa: (half off hair cuts and color, manicures, hair removal and spa packages)
  • Food & Drink: (coupons for pizza, burgers, drinks and a variety of full course meals)
  • Health & Fitness: (gym memberships, pilates, yoga, golfing, chiropractic, acupuncture, etc.)
  • Shopping: (50% and more off select products and services year round)
  • Travel: (complete vacation packages, hotels stays)

Tip: If your traveling, look at these deals a week or two ahead to save a ton of money on vacation, or just visiting family and friends.

You can find  and tweeting about retail trends @brentsheltonnow.

4 Tips for Booking Better Hotel Deals

Vacationers seek tools to help find travel savings from online hotel deals and summer vacation packages in May.

hotel-deals[via Newswire] Mid-May, just outside of the “30 days to summer” mark, is when travel retailers and agents ramp up vacation bookings with a variety of packages, specifically discounted to fill up seasonal inventory. Consumers can spend hours sorting out options, looking for the best savings that also fulfills their travel needs. This year, 42% will spend more than $1500 on their next vacation and 72% book vacations 1-6 months out, with 12% who do not book ahead and just go and take what’s available. ( Vacation Spending Survey)

The majority of vacationers will book online, especially hotel rooms where 2 out of 3 bookings are made via the internet, and almost 7 in 10 are same day hotel reservations made via mobile device. In fact, hotel reservations are the #1 online travel sales revenue resource. As mobile searches for hotels and reservations are on the increase, surprisingly more than 67% of mobile searches occur at home or work, with only 17% on the go.

While 81% of travelers find hotel reviews important and 49% say they won’t book without reading reviews, travelers say site usability is even more important to them. Time is money, and finding resources that cut the average 20+ sites travelers visit before they book is a big advantage. These four smart tactics can ease the pain of sorting through hundreds of booking possibilities to find hidden travel savings.

SPECIAL SAVINGS BONUS: FatWallet is offering the highest cash back from hotel booking sites with 8% from both Priceline and Expedia through Memorial Day – Priceline is increasing that to a whopping 16% cash back on Thursday, May 14.

TIP: Use OTA (Online Travel Agents) or Metasearch sites to compare value – save time.

One advantage of using an online travel agent is that they do the research (or search) for the best available hotel rates for you. These sites include well known OTAs like Expedia, Priceline and Orbitz. They have access to the majority of hotel inventory (available rooms) and often negotiate exclusive hotel deals that you can’t find anywhere else. Metasearch sites are similar (TripAdvisor, Kayak, Trivago), but they aggregate hotel deals from both hotels and OTAs, giving travelers a quick overview of “all” the booking possibilities available to them. Using one of these sites can help travelers trim down the time it takes to research and find the lowest rates, or the best value. Sometimes location and/or amenities are more important than the final price, and these sites help travelers vet out the best booking scenario for each specific trip.

Tip: Book rooms with free cancellation, then monitor pricing.

This is a great savings tactic if you can be flexible with your hotel choice and have the time to monitor prices. Do the normal research and book the best hotel deal you can find with “cancelable rates” (best to double check that the room you want to book offers free cancellations, especially at check-out). Then, watch pricing of all hotels in the area you’re willing to swap out. Chances are quite good you’ll find a better deal, so now you can cancel the original booking. Even you don’t find a better deal, you’re ready to travel.

TIP: Last minute booking offers deep discounts for flexible travelers.

Booking spur-of-the-moment short trips, weekend getaways or friends and family visits last minute can lead to big savings, if you’re willing to take what’s available. You can find much cheaper rates by utilizing the “tonight” listings feature when visiting online travel agents (, Expedia, Travelocity), as most hotels will make it worthwhile to book you same day in order to fill their rooms. Mobile apps like HotelTonight and Jetsetter are built to help last minute travelers find deep discounts on unsold rooms, and offer ease of use on the go. Waiting for last minute booking discounts for longer, expensive trips and family vacation can be risky and not advised for the best hotel experience.

TIP: Before booking, click through cash back and coupon sites to add more savings.

Adding rewards and coupons is a smart thing to do every time you book a hotel room online, or for that matter, anytime you make an online purchase. These sites provide access to coupon codes from hundreds of travel booking sites that can save you instant money on purchases (including hotels, airlines, car rentals, cruise lines and vacation packages), let alone at thousands of retailers for travel needs and everyday items. Unlike most coupons sites, Cash Back shopping sites also share their profits with you in the form of rewards like cash back, or points. Rewards simply offer travel bookers extra money off their purchase, although it’s not always instant savings. Some sites, like and offer both coupons and cash back.

Note: Cash Back can be a big advantage if you’re earning cash back year round as the money you’ve been saving with all your purchases can be used as vacation spending money!! Or booking money. A free browser tool (FatWallet Express) will remind online shoppers when cash back is available so they don’t miss out on any added savings.



What to Buy in May 2015 – Shopping Tips

MAY Shopping Trends (via


May brings a surplus of opportunities to save money, especially on big ticket purchases and summer vacation bookings, if you know where and when to make purchases. Recently, there’s been 50% increase in Mother’s Day spending (upwards of $21.7 billion in 2013–NRF) and Memorial Day sales feature a week long of deep discounting on items like mattress sets, large appliances, furniture and high-priced outdoor living products like grills and patio sets. Add in primetime for vacation booking, and May has established itself as one of the higher spending months in the first half of the year.

May signals the “50 days to summer mark” that officially kicks off vacation booking season, when online travel retailers and online travel agents start pushing deals and savings on summer vacation packages, hotels, vacation rentals, car rental discounts and local deals and coupons for activities and events. FatWallet’s annual vacation spending survey reports that 8 in 10 Americans will go on vacation, with almost 60% taking vacations this summer – See full results and INFOGRAPHIC. (*TNS Global).

The study also reported that vacation bookings made with mobile devices (smartphones and tablets) will increase by more than 50% this year. This should spark additional savings for online and mobile shoppers as consumers move their booking behaviors to the wireless world. Smart shoppers will take advantage of rewards, especially cash back, where FatWallet members can add savings from more than 100 travel sites and take advantage of exclusive cash back increases of up to 8% from Priceline, Expedia and many more.

Here’s when to shop, and what to buy in MAY:

Mother’s Day Sales – not just for moms:

In the past few years, the trend has been that moms want a day off, stress-free time and to be able to spend time with family, hopefully outdoors. That’s where local deals from sites like Groupon, Living Social, Amazon Local, etc. can really make for the perfect storm of a thoughtful Mother’s Day gift that offers deep savings. Whether that be a spa day, dinner and a movie, or more adventurous activities, local deals are a smart go to.

  • Flowers & Gifts: flowers, candy, books, crafts & supplies, jewelry
  • Home & Garden: cookware/kitchenware, pots, plants, tools, feeders, outdoor decor
  • Gift Cards: restaurants, retail, craft/fabric stores, electronics
  • Local Deals: dinner and drinks, spas, events, activities and getaways
  • Tech: tablets, smartphones, laptops, cameras

Tip: Not sure what to get mom…Gift cards let moms go shopping for “free”. FatWallet features dozens of stores offering Mother’s Day discounts on e-gift cards–many with additional cash back savings, including Starbucks cards, iTunes gift cards and American Express.

Sports and Outdoors Deals – will run amuck:

  • Sports: golf, cycling, baseball, athletic apparel/shoes
  • Outdoors: fishing, cycling, running, camping, swimming, hiking

Tip: Many sports equipment items have trade-in value, especially golf clubs, bicycles and even some fishing gear which can save you up to 20% when upgrading (if you’ve taken care of your stuff).

Memorial Day Sales – shop them early to nab better stock:

This holiday has become the official kick-off of summer sales (or spring clearance – take your pick). That said, it is a premium time to grab discounts on big ticket items for the home, especially these listed below:

  • Home Furnishings: mattresses, furniture, bedroom sets, patio sets
  • Appliances: complete kitchen sets, refrigerators, freezers, washers & dryers, stoves/ranges
  • Clothing: kick-off of Summer Clothing Deals collides with Spring Fashion Clearance
  • Travel: Summer vacation bookings and hotel specials for a holiday weekend getaway

Tip: Like Black Friday, Memorial Day sales now start early with some a full week ahead–this provides those with holiday plans a chance to cash in on this big savings event.

Sales for Graduation and Wedding Gifts

Grads and newlyweds are celebrating new beginnings and need stuff. Retail sales events leading up to Memorial Day often feature savings on these items and many top stores will increase cash back to help you save more when purchasing gifts.

  • Apparel and Accessories: clothing, shoes, suits, dresses, jewelry and watches
  • Electronics: laptops, tablets, smartphones, HDTVs, wireless gadgets
  • Home and Kitchen: small and large appliances, decor, bath and bedding

Tip: Look for huge Memorial Day discounts from retailers that stock these items.

What to Buy in April 2015: Savings Tips

April Shopping Trends – “Where to dig up the deep savings”

APR-trends-2015-blogSpring sales bloom big for home owners in early April with deep discounts on a variety of items including cleaning supplies, vacuums, patio products, yard maintenance, home renewal and automotive maintenance. Boomers will lead the way in spending, the power shoppers in spring making up more than half the total CPG sales, including vacation spending.

It’s a good month to stretch tax refunds on big ticket items as sales are competitive offering savings up to 50% off. Shoppers can utilize free inshore pickup and take advantage of online pricing that stacks nicely with increased cash back throughout the month. And, expect continued sales on tech, especially tablets and wearables, and it’s a good time to upgrade mom’s smartphone (see our annual Electronics Shopping survey). Predictions for “What to Buy in April” below:

Easter Sales kick off a month of savings on these items:

  • candy, gift baskets, and TOYS (outdoor items, games, bicycles, video games)
  • spring fashion deals light up the first two weeks of April

Summer Travel savings heat up after Easter:

  • April offers the magic 50-day mark for best prices and selection on summer travel bookings
  • Luggage deals can be found 30-50% off clearance (stackable with cash back specials)

Home, Yard, Garden and Auto

  • Man Standing beside a Wagon with Bagged Mulchcleaning supplies and cleaning tools, vaccums, shopvacs
  • DIY home repair, maintenance, power washers
  • fertilizer, spring plants, garden tools, hoses (big savings on outdoor watering products)
  • patio and grilling products (great time to stock up on charcoal)
  • TIRES (up to half off this month), cleaning products, audio and accessories

Mother’s Day Deals for early-bird shoppers:

  • Late April (vs. May) is better deals on jewelry and kitchen/cookware.
  • Mom’s want to upgrade. Special targeted sales for select smartphones, tablets and laptops surface in late April.
  • Double up savings from dozens of top retailers during Mother’s Day cash back sales

Electronics Deals: 2015 Shopping Survey

50% of Americans will buy new smartphones in 2015


FatWallet’s annual Electronics Shopping Survey (*TNS) asked American adults which products they plan to buy and how much they plan to spend. This year, overall electronics purchases will be higher than 2014 with 75% planning to buy. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials. See this year’s INFOGRAPHIC and official release.

Millennials are leading the charge into the big March Madness tech sales and beyond, especially for mobile devices, as the Apple Watch becomes available in April. Purchases for electronics deals using mobile devices will increase by 22% overall–35% for Millennials.

Wearables are trending: This year, consumers plan to buy 50% more wearables than a year ago and those surveyed under 30 are 57% more likely to buy wireless tech this year and overall, will buy 42% more wireless or bluetooth headphones and speakers.


Of the HALF of us that will buy smartphones this year (up 4% from 2014):

  • 50% will buy Androids smartphones (up 17%)
  • 40% will buy iPhones (50% for Millennials)
  • 5% will buy Windows phones (down 44%)
  • 7% will buy basic cell phones (down 36%)

Which will have the biggest influence on their new smartphone purchase?

  • 4 in 10 will upgrade existing smartphone
  • 1 in 4 to a different brand
  • 1 in 5 to a bigger screen
  • 21% will buy a new phone in order to lower costs of existing carrier, (28% for females)
  • 12% will buy a new smartphone in order to switch to no-contract


27% plan to buy a new tablet in 2015 (up 8% over 2014), 33% for those with children in the household and 36% for those age 39 or younger.

  • 42% will buy iPads (up 24%)
    • 46% under age 30 (up 15%)
    • 53% will buy iPads for those with children home (up 60%)
  • 15% will buy Windows tablets (down 25%),
    • 4% under age 30 (down 55%)
  • 32% want Android tablets (up 3%)
    • 45% under age 30 (40% above average, up 25% )
  • 10% want a Kindle tablet (down 33%)
    • 6% under age 30 (down 63% )


Of 34% who will buy a new laptop this year (up 30%),

  • 25% will buy HP (down 2%)
    • 16% under age 30 (down 38%)
  • 22% want Dell (down 4%)
    • 16% under age 30 (down 11%)
  • 19% want Apple (up 36%)
    • 29% under age 30 (up 81%)
  • 10% want Samsung (up 11%)
    • 8% under age 30 (down 33%)
  • 6% want Lenovo (up 20%),
    • 11% under age 30 (up 175%)
  • 5% want ASUS (down 17%)
    • 6% under age 30 (down 50%)

*The national survey conducted online by TNS on behalf of in March 2015 was fielded among 1,000 adults ages 18 or older.

INFOGRAPHIC: Valentine’s Day Fun Facts

Valentines Infographic-thumb2015 Valentine’s Day Spending Stats

The NRF is reports Valentine’s Day spending at $19 billion with more than $142 per person as +60% of consumers say they will celebrate with purchases this year. announced a new Valentine’s survey that reports 39% have smartphones as a top choice for Valentine’s gifts for her, and him. With iPhone6 deals and iPad Air deals will surely creep into Valentine’s gift lists, we fully expect spending to exceed $20 billion this year. The trend to get something techie may not be as romantic as chocolates and flowers, but there are apps that can simulate a whole lot more than taste and fragrance! Traditional gifts will still be a boon for retailers though as half are expected to buy candy and 1/3 or more will once again buy flowers, with males outspending females 2 to 1. The guys may want to visit FatWallet’s Valentine’s Deals to find increased cash back and coupons to help them save some dough!

25 Valentine’s predictions and fun facts that indicate a 2015 shopping spree…of those who celebrate Valentine’s Day:

Read more

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