Tag Archives: apple watch

Electronics Deals: 2015 Shopping Survey

50% of Americans will buy new smartphones in 2015

Survey-image-blog

FatWallet’s annual Electronics Shopping Survey (*TNS) asked American adults which products they plan to buy and how much they plan to spend. This year, overall electronics purchases will be higher than 2014 with 75% planning to buy. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials. See this year’s INFOGRAPHIC and official release.

Millennials are leading the charge into the big March Madness tech sales and beyond, especially for mobile devices, as the Apple Watch becomes available in April. Purchases for electronics deals using mobile devices will increase by 22% overall–35% for Millennials.

Wearables are trending: This year, consumers plan to buy 50% more wearables than a year ago and those surveyed under 30 are 57% more likely to buy wireless tech this year and overall, will buy 42% more wireless or bluetooth headphones and speakers.

Smartphones:

Of the HALF of us that will buy smartphones this year (up 4% from 2014):

  • 50% will buy Androids smartphones (up 17%)
  • 40% will buy iPhones (50% for Millennials)
  • 5% will buy Windows phones (down 44%)
  • 7% will buy basic cell phones (down 36%)

Which will have the biggest influence on their new smartphone purchase?

  • 4 in 10 will upgrade existing smartphone
  • 1 in 4 to a different brand
  • 1 in 5 to a bigger screen
  • 21% will buy a new phone in order to lower costs of existing carrier, (28% for females)
  • 12% will buy a new smartphone in order to switch to no-contract

Tablets:

27% plan to buy a new tablet in 2015 (up 8% over 2014), 33% for those with children in the household and 36% for those age 39 or younger.

  • 42% will buy iPads (up 24%)
    • 46% under age 30 (up 15%)
    • 53% will buy iPads for those with children home (up 60%)
  • 15% will buy Windows tablets (down 25%),
    • 4% under age 30 (down 55%)
  • 32% want Android tablets (up 3%)
    • 45% under age 30 (40% above average, up 25% )
  • 10% want a Kindle tablet (down 33%)
    • 6% under age 30 (down 63% )

Laptops:

Of 34% who will buy a new laptop this year (up 30%),

  • 25% will buy HP (down 2%)
    • 16% under age 30 (down 38%)
  • 22% want Dell (down 4%)
    • 16% under age 30 (down 11%)
  • 19% want Apple (up 36%)
    • 29% under age 30 (up 81%)
  • 10% want Samsung (up 11%)
    • 8% under age 30 (down 33%)
  • 6% want Lenovo (up 20%),
    • 11% under age 30 (up 175%)
  • 5% want ASUS (down 17%)
    • 6% under age 30 (down 50%)

*The national survey conducted online by TNS on behalf of FatWallet.com in March 2015 was fielded among 1,000 adults ages 18 or older.

Apple Watch timed for March Madness ?

iWatch, uWatch, we allWatch the smartWatch:
Apple Spring Event slotted for March 9

apple-watch-spring-eventOn March 9 at the Yerba Buena Center for the Arts Theater in San Francisco, Apple is expected to officially announce the Apple Watch (iWatch seems so much cooler). Wearables will never be the same, and possibly wearables stocks, too.

Costs start at $349 and with the boom of the iPhone 6 Plus..big boom, these smart watches are expected to sell well as iPhone 6 owners hands are getting tired. At least mine are, and not having worn a watch since I got my first iPhone 3, it will be an interesting change and more intriguing to “watch” for consumer buy in.

I am excited to see if this device can be used with one hand…because…having to use two hands to read a watch ain’t so smart after all. An so, instead of constantly looking down at our phones, we’ll now be raising our hands up in front of our faces – as if that’s somewhat less distracting.

Here’s wishing for an additional announcement of a new Apple TV model, or a 12″ iPad Pro to ease those concerns out of the gate.

Time will tell!

2014-10-20-Apple-Watch-Cartoon1-1024x350

 

 

 

 

Cartoon courtesy of CupCakeToons.